Exhibition of footwear of European brands Euro Shoes premiere collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
It should be noted that the Moscow Euro Shoes premiere collection is a unique exhibition that did not change its format and was held on the accepted dates throughout the entire period of the coronavirus pandemic. For almost two years, three exhibition events, with the participation of representatives from different countries, took place despite the numerous restrictions and difficulties associated with movement between countries during the pandemic.
According to the organizers, the event held in August was distinguished by high business activity throughout the entire period of the exhibition. This once again confirms the relevance of the format of exhibition events for market participants who, despite the leap in the development of online communications, still prefer personal contact when selecting collections and appreciate the opportunity for business and informal communication that Euro Shoes gives them.
This year, the participants and guests of Euro Shoes celebrated the end of the first day of the exhibition with a gala dinner on the Zhemchuzhina pleasure boat on the Moscow River. The warm atmosphere of the end of the Moscow summer, the unique city views that can only be seen from the river, the cozy Euro Shoes company - became a good start for business communication in the following days of the exhibition.
This year, the participation of German, Spanish and Turkish footwear and accessories brands in Euro Shoes has been supported by the respective governments, Germany, Spain and Turkey. Participation in the August Euro Shoes exhibition was the start for the development of a large Turkish shoe concern Flo on the Russian market, which presented five of its own footwear brands at the exhibition.
One of the notable trends of the exhibition was the presentation by a number of brands of their franchise programs for the development of retail in Russian cities. In particular, such a presentation of the new format of mono-brand retail and its own franchise program was made by the permanent exhibitor of Euro Shoes, the German footwear brand Caprice, popular in Russia. A separate stand at the exhibition introduced the concept of the brand's new retail format.
In terms of fashion, the shoe brands that showcased their Spring / Summer 2022 collections continue to gravitate towards athleticism and sneakers. The German brand Rieker also took a revolutionary step for itself and launched the Revolution sports capsule collection on the market, on which a team of talented young designers worked. This collection was presented at the Euro Shoes exhibition, made a splash and was a great success with the brand's customers.
However, despite the obvious trend towards sporty style, brands from different countries have their own characteristics - Spanish brands traditionally delight with shoes of bright warm colors, German ones - with convenience and innovation, Turkish - with a variety of styles, Italian - with chic ... At the last Euro Shoes one could see everything new items of European footwear for the next summer season.
|Please rate the article|