Sales Ideas: Summer Stock
24.11.2010 10408

Sales Ideas: Summer Stock

How to prepare for summer lull in the shops? Organize in mae the action "Minimum grocery set" with a story Abouthow many shoes a woman needs in the summer (POSM, posters in the shopping the hall direct mail) Help your customers justify the costs for the second half. So, Of what is seasonal minimum minimorum?

Ankle boots. For the rain. If the summer rain turns into a downpour, and it gets colder outside so that you cannot do without your beloved light raincoat or stole, then it's time to remember practical and elegant ankle boots.

Sport sandals. For a walk. Running to the gym or taking a dog to the park is best done in comfortable, sporty flat sandals.

Sandals. For a date. Platform and stiletto heels are the best way to highlight femininity.

Sandals. For hippie chic. If the three previous models were almost universal, then especially for this summer, when the hippie style returns to fashion, be sure to buy a sundress on the floor and open sandals on a flat sole. Floral prints will remind you that the motto “Make Love Not War” is still relevant today.

Sandals in the sea style. For a cruise. Even if you missed the last boat show or refused a regatta, beach shoes will still come in handy - at least several times during the summer. Blue and white stripes are welcome.

Shiny shoes. For a hike to the club. Lovers always be in the spotlight at parties can not do without rhinestones. In combination with gold, their stunning effect exceeds all expectations.

Shoes peep-toe. For a romantic dinner in a restaurant. To impress the man of your dreams (from time to time it is necessary to do this, even if you celebrated a silver wedding), choose shoes with an open toe to the cocktail dress.

Shoes. For strict dress code. Even in the summer you need to work. This means that strict black shoes with an elegant feminine heel will not get lost in a shoe wardrobe.

Ballet shoes. For a walk with kids. Children grow fast, run even faster, and to keep up with them, you need the most comfortable shoes.

How to prepare for the summer lull in stores? In May, organize a "Minimum Grocery Set" campaign with a story about how many shoes a woman needs in summer (POSM, posters in ...
Please rate the article

Materials on the topic

How the buyer makes a purchase decision and psychological methods to influence it

In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Far from...
29.03.2022 3811

The psychological profile of the sales assistant

If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 5747

How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store

How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 12339

Where to get intrinsic motivation for sales in a period of decline in consumer activity

If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 10957

Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020

The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 11277
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning