Customers for life
26.08.2013 7718

Customers for life

Carl Sewell is a successful businessman, owner of one of the best auto dealerships in the United States. Sewell has managed to drive sales to unprecedented heights by attracting and retaining customers. His book is a practical guide to working with clients (and along the way, organizing the work of an enterprise, marketing and merchandising). Sewell encourages everyone to rely on loyal customers, as the one-time sales mindset makes the business unsustainable. And convincingly proves: in order to retain a client, you need to reconsider your views not only on service as such, but also on work organization, wages, cleanliness of premises, landscape design and many other little things.

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