“Hug your customers”
Mitchell D. Hug Your Clients. Outstanding service practice. - M .: Mann, Ivanov and Ferber, 2013
Jack Mitchell, the owner of American high-end clothing stores, wonders: how is it possible that his colleagues - business owners - do not know anything about the people who leave them their money? And why are there so few companies where it is customary to communicate closely with their customers? Jack Mitchell is convinced that a culture of communication with a customer, which involves both mental and physical hugs, is not only pleasant, but also very effective. In living stories and with tried and tested advice, the author explains how his hug theory works and how it affects the company's bottom line.
What are the specifics: Even if you are not going to develop a customer service format to the degree of friendship with each customer, "Hug Your Customers" will give you some valuable ideas on how to teach sellers to sell so that the buyer does not have the thought "what am I doing about this store? " In addition, thanks to good translation, the book is pleasant to read simply for the sake of aesthetic pleasure.
Who needs to read: Owners of small retail stores; manager of luxury segment stores; sellers.
Check rates on the website of the publishing house "Mann, Ivanov and Ferber"
Who needs to read: Owners of small retail stores; manager of luxury segment stores; sellers.
Check rates on the website of the publishing house "Mann, Ivanov and Ferber"
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
Effective methods that will help improve the effectiveness of sellers
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?