In this article, we will not talk about obvious things: a turn on online sales, cost reduction, support for staff and ourselves. A lot has already been written about this, and every second article continues to be published. Expert SR Elena Vinogradova shares her observations and ideas on the work of a retail store of shoes and accessories on social networks.
So, right to the point:
These are the three main situations in which stores find themselves.
But, regardless of the situation in which you are currently in terms of the availability of different sales channels - online and offline, your main asset is your customers. It is very important to be in touch with your audience.
If the store does not work, start communication with your existing or potential subscribers on social networks. The main task is to engage the current target audience in communication and attract a new one to future purchases.
And the goal of such communications is more long-term than just selling here and now. This is an opportunity to keep your company in the field of view of the client, together get out of the crisis and return to the market with your audience.
Ideas for content on social networks:
In summary: Be active and creative, engage buyers in the atmosphere of a brand or a store, communicate, talk about the collection, about yourself and employees, give tasks, organize contests, entertain and develop, support - be near!
Yes, business is now very difficult, but for ordinary people - your customers - too. They want love, attention, care and participation, warmth. Everything will end, and if you go through this period with them, they will remain with you afterwards. Your customers are your asset. If you focus on them, then no crises are not afraid of you.
If you want to learn more about how to sell on social networks, and not just spend time on photos and videos, Elena Vinogradova invites you to her 2-hour online lesson “Fashion store Instagram”. For the readers of the magazine, the “Shoes Report” promotional code is in effect, giving special training conditions and a bonus - a checklist for auditing your Instagram profile with 70 points. Details in Direct on Instgram - @ fashion.business.blog.
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