Lodi Gadea, Viadellexille, OOG Generation - new Euro Shoes Premiere Collection brands Shoes from Viadellexille at Euro Shoes Premiere Collection
28.02.2018 9013

Lodi Gadea, Viadellexille, OOG Generation - new Euro Shoes Premiere Collection brands

Spanish shoe brands Lodi and Gadea, the Italian brand Viadellexille and the German OOG Generation enter the Russian market and present their collections for the first time at the Euro Shoes Premiere Collection exhibition, which takes place today in Moscow.

The flagship boutique of the Spanish shoe brand Lodi Gadea is located in the heart of Madrid. Two brands of women's shoes Lodi and Gadea, which belong to the medium plus segment, are especially well known in Spain and Chile thanks to branded retail. In Spain, the brand owns a network of five stores, in Chile two are open. According to the owner, his next goal is to open a Lodi Gadea store in Moscow. He is sure that Russian women who appreciate the chic in clothes and shoes will definitely pay attention to the elegant Lodi models, which are simply designed for social events.

 

Shoes from the Lodi collection at Euro Shoes Premiere Collection Shoes from the Lodi collection at Euro Shoes Premiere Collection

In the same store, shoppers can also find shoes for every day - from the collection of the Gadea brand, which presents models of a more sporty style. Brand owner Joaquin Abellan is looking for a distribution partner in Russia. At Euro Shoes, the brand introduced a collection of shoes from its two brands. The Lodi collection includes ankle boots and shoes of original styles and colors, among which there is also a popular autumn-winter season 2018 / 19 - a coloring for a leopard. (The retail price of Lodi shoes is 120-160 euros). In the Gadea collection - in addition to autumn models of boots and boots made of genuine leather, there are also boots with fur for the Russian winter.

Viadellexille sneakers at Euro Shoes Premiere Collection Viadellexille sneakers at Euro Shoes Premiere Collection

Fashionable women's shoes of the Italian brand Viadellexille produced in Tuscany. Models attract trendy design. Here, rough leather boots in metal studs - in the style of rock, stylish sneakers with a fur top, sneakers on a thick sole with a blackened gold top. High-quality and fashionable shoes are offered at average prices (about 100 euros for a pair of sneakers in retail).

Viadellexille sneakers at Euro Shoes Premiere Collection Viadellexille sneakers at Euro Shoes Premiere Collection

Viadellexille presents its collection in Russia for the first time and expects to find a partner who will help the successful launch of the brand in the Russian market.

Models from OOG Generation at Euro Shoes Premiere Collection Models from OOG Generation at Euro Shoes Premiere Collection

German brand OOG Generation - originally from Dusseldorf. According to the reviews of Russian retailers, ugg boots continue to be one of the most popular models of winter shoes. The OOG Generation collection features a wide variety of options for these shoes. Styles and colors are very diverse. There are models with a tongue located at the back, there are uggs with pom-poms, there are pink uggs.

The manufacturer emphasizes that OOG Generation shoes do not get wet and do not lose their shape due to the use of special technologies. Over the 10 years of existence, the OOG Generation brand has become known in Europe, the United States and Canada. The conquest of the Russian market is the next goal of the German brand.

Euro Shoes Premiere Collection Exhibition takes place in Moscow at the Sokolniki Exhibition and Convention Center, in pavilions 4 and 4.1 from February 26 to March 1. You can get an invitation to the Euro Shoes Premiere Collection by registering on the website: www.euroshoes-moscow.ru

Spanish shoe brands Lodi and Gadea, Italian brand Viadellexille and German OOG Generation enter the Russian market and present their collections for the first time at Euro Shoes Premiere ...
5
1
Please rate the article

Materials on the topic

Coach turned to Big Data analysis and won the interest of a young audience

American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability...
12.04.2024 4416

Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks

We already wrote about how to work in the Russian social network “VKontakte” and the Telegram messenger, about the features of these platforms in the 195th issue of the magazine; the expert was digital expert from Fashion Consulting Group Katerina Diveeva. In this issue we…
10.10.2023 8008

Why do we need customer reviews?

Social proof is a psychological phenomenon in which people adopt the actions of others, trying to behave correctly in a given situation. In online sales, “social proof” refers only to those testimonials that…
25.04.2023 5634

How to work in VKontakte and Telegram

If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold…
18.10.2022 9168

WhatsApp and Telegram: Business Opportunities

Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various tasks of brands - ...
14.12.2021 14197
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning