What is happening in the US with fashion brands announcing a reduction in their retail Crocs store, photo: company.crocs.com
16.05.2017 3964

What is happening in the US with fashion brands announcing a reduction in their retail

As we wrote earlier, this year in the US, twice as many retail store closures are expected than in 2016, to 8600 points.

Brands are being pushed by such a change in consumer behavior. However, according to the popular ThredUp online reseller in the United States, where many fashion brands are represented, a reduction in retail does not mean the brand is dying, on the contrary, it provokes an increase in consumer demand for the brand’s products and has a positive effect on sales, Footwear News writes.

Thus, ThredUp sales statistics indicate growing demand for brands such as Wet Seal, BCBG and Crocs, which just recently announced the closure of their stores.

The Crocs shoe brand, which announced the closure of 158 stores in the United States in March, leads the list. (On 1 on March, the company announced that Crocs revenue declined in four regions, while wholesale sales remained sluggish).

In April, just a month after Crocs confirmed plans to close stores, ThredUp saw a significant surge in consumer interest in the brand, with Crocs selling on average 58% faster than the average brand turnover on the site. Nine out of ten pairs of Crocs were on sale on ThredUp in 18 days.

Hollywood film actress Drew Barrymore advertises Crocs shoes, photo: joy.hu

According to ThredUp researchers, Crocs is the fastest selling and one of the fastest growing brands. Perhaps the growing popularity of the brand was influenced by its collaboration with Hollywood star Drew Barrymore, who signed a contract with the brand in December 2016 of the year, agreeing to represent the brand's collection of the spring season 2017. 

The latest Crocs report on business results for the first quarter of the 2017 year also showed a positive trend in profit and sales.

Wet Seal store, photo: latimes.com

At the same time, the bankrupt BCBG brand, which announced the closure of 120 stores in February, and Wet Seal, which announced the closure of all retail, also show sales growth at ThredUp.

Demand for Wet Seal clothing is two times higher than other brands on the site.

As we wrote earlier, this year in the US is expected to double the number of retail store closings than in 2016, up to 8600 ...
Please rate the article

Materials on the topic

Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries

On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. The meeting was attended by...
18.09.2023 3984

World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels

The Portuguese association of footwear manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which, in 2022, the production and export of shoes worldwide increased by 7,6% and…
28.07.2023 4549

How to double the sales of a shoe store?

The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives…
11.07.2023 4277

New direction of exhibitions in Alma-Ata: Euro Shoes @ Elite Line & CAF

Euro Shoes enters new markets and announces the launch of an exhibition project in Alma-Ata. The wholesale exhibition of shoes, clothing, leather, fur and accessories Euro Shoes @ Elite Line will be held in Kazakhstan from July 30 to August 1, 2023…
04.07.2023 3369

Round table with representatives of shoe factories of Dagestan with the support of the Ministry of Industry and Trade and NOBS

On May 17-18, a round table was held in Makhachkala with shoe manufacturers and enterprises from the strategic project of the Republic of Dagestan “City…
23.05.2023 4071
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning