The main task is to reassure the buyer
After a failed April sales point of view (recession reached 40%), May turned out to be encouraging. Retailers noted a revitalization in the market and were optimistic about the summer, traditionally accompanied by a thirst for wardrobe renewal. But buyers again switched to the shopping diet.
“The reasons for this are very diverse, but the main one: consumers are not left with a feeling of panic,” says Daria Yadernaya, CEO of Y Consulting.
June showed a 5,5% increase in sales compared to May, according to the expert, which is an order of magnitude lower than last June. “At the same time, the margins in the market are close to zero as never before, since the main strategy for survival is getting rid of stocks,” says Daria. And, indeed, from the very beginning of June we have seen the beginning of sales, which is unprecedented.
According to Daria Yadernaya, against the background of a general decrease in traffic, the conversion rate remained the same or even increased, which in most cases was associated with a drop in the number of casual visitors, but target consumers remained, which even allowed an increase in the conversion rate without real sales growth. On the other hand, attempts by retailers to aggregate sales and increase the average check by increasing the number of positions in it, even with a simultaneous decrease in marginality, also lead to an increase in the conversion rate. “So there are still positive achievements: retailers are learning to feel the target audience more subtly in order to satisfy the needs of each visitor as much as possible, turning it into a purchase, even if not very profitable for the seller himself,” the expert says.
19 trillion rubles is in the savings of Russian consumers, it would be enough to pay the expenses of the entire Russian retail market for more than 1 a year. So consumers have funds, they just do not want to spend them in a situation of uncertainty. Of course, in many ways consumer sentiment is shaped by the media environment, but the market itself can influence the behavior of customers, giving them confidence signals. Perhaps this is the most important task facing retailers.
After a disastrous April in terms of sales (the decline reached 40%), May turned out to be encouraging.
Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries
On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. The meeting was attended by...
18.09.2023 1005
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of footwear manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which, in 2022, the production and export of shoes worldwide increased by 7,6% and…
28.07.2023 1749
How to double the sales of a shoe store?
The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives…
11.07.2023 2512
New direction of exhibitions in Alma-Ata: Euro Shoes @ Elite Line & CAF
Euro Shoes enters new markets and announces the launch of an exhibition project in Alma-Ata. The wholesale exhibition of shoes, clothing, leather, fur and accessories Euro Shoes @ Elite Line will be held in Kazakhstan from July 30 to August 1, 2023…
04.07.2023 1956
Round table with representatives of shoe factories of Dagestan with the support of the Ministry of Industry and Trade and NOBS
On May 17-18, a round table was held in Makhachkala with shoe manufacturers and enterprises from the strategic project of the Republic of Dagestan “City…
23.05.2023 2513
Japanese BAPE takes to the catwalk MSCHF Big Red Boots
The story of Brooklyn brand MSCHF's oversized rubber boots continues. The last time they made noise in the auditorium was at the Rick Owens menswear show. Now they have already appeared on the podium.
Crocs and Levi's have released a limited collection of denim Crocs
Crocs and Levi's have tapped Proleta Re Art, a Japanese designer specializing in unique pieces made from recycled denim, to release a super-limited All-Terrain Clog collection.
Elisabetta Franchi sold a license to Elisabet to produce children's shoes
The Italian luxury brand Elisabetta Franchi will have a line of children's shoes for girls from 0 to 14 years old. The shoe company Elisabet Marche will produce and sell this line. The collection will debut in spring 2024 and will be presented at Milan Fashion Week in September, writes fashionmagazine.it.
Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries
On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. Representatives of the Russian footwear industry also took part in the meeting.The event was aimed at discussing key issues of interaction between sellers and the Wildberries platform. Every aspect of the work was analyzed in detail, including news on product labeling from the CRPT. Questions sent in advance from companies received detailed answers from authorized Wildberries employees. The discussion was very lively and productive.
Aroma Sementi offers an innovative shoe accessory
The Aroma Sementi brand presents an innovative accessory for shoes - aroma stickers, which are attached to the insole and sole and give freshness and a pleasant aroma that lasts for 30 days.
Euro Shoes was held in Moscow with great success
The largest international exhibition of shoes, bags and accessories in Russia and the CIS, Euro Shoes, which was held in Moscow, at the Expocentre from August 29 to September 1, again turned out to be on top. The organizers note the high activity of buyers who arrived at the exhibition from different regions of Russia and from the CIS countries - Kazakhstan, Belarus, Armenia, Kyrgyzstan, Tajikistan.
Dr. Martens celebrates XNUMX years of Jadon Boots with collaboration with Marc Jacobs
Dr. Martens has once again partnered with Marc Jacobs to release a redesign of the Jadon Boots, celebrating its XNUMXth anniversary.
“Shoe Stories” is an educational and educational project of Shoes Report magazine and the State Historical Museum
This year, Shoes Report magazine launched an educational and educational project dedicated to the history of shoes and accessories, which was supported by the State Historical Museum (GIM). Several materials prepared by GIM research staff specifically for our publication have already been published in printed versions.
How to correctly apply category management when managing the assortment of shoes for the marketplace
The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly the tool that is useful offline and can guarantee an increase in sales in this direction. But is it possible to apply and implement CM to work with assortment on marketplaces? The question is answered by a regular author of SR - an expert on work and assortment management in fashion retail, analyst and consultant Emina Ponyatova.
MSCHF and Crocs launch "Big Yellow Boots"
Creator of the Big Red Boots, Brooklyn brand MSCHF has teamed up with American plastic clog and sandal brand Crocs for another oversized shoe. The new Big Yellow Boots will go on sale on August 9th.
Crocs releases a collaboration with Barbie
If Barbie ditched heels and wore crocs, they would be pink. It was this collection in pink that was released by the American brand of plastic clogs Crocs, for the release of the film "Barbie" in the United States.
Burberry presented the spring-summer 2024 collection
The new collection of Burberry spring-summer 2024, the images of which have already appeared on the web, became the second collection of Daniel Lee as creative director of the British luxury brand. Lee was appointed to this position in September 2022, after several years of successful shoe design at Bottega Veneta (from 2018 to 2021).
EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
EURO SHOES premiere collection is expanding. Along with the traditional pool of leading European footwear brands from Germany, Spain, Italy and Turkey, several dozen footwear and bag brands from the Middle Kingdom will be presented in the GLOBAL SHOES section at the Moscow Expocentre from August 29 to September 1.
Shoes from Rendez-Vous and a sack of potatoes to boot
A joke has been circulating on social media for a month that shoe and accessory retailer Rendez-Vous has been gifting vegetables to its customers. But it turned out that this is not a joke, in 2020 Rendez-Vous opened a farm in the Krasnodar Territory in order to provide the company's employees and customers with useful products.
Dior to release men's B33 sneakers with an integrated chip
July 13 is the release date for the new Dior men's sneakers. The model was first seen at the French luxury brand's Fall/Winter 2023 menswear show in Egypt late last year.
How to double the sales of a shoe store?
The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives recommendations on how to make a simple and correct calculation of the sales plan for 2023. Why and how to implement a sales funnel?How to develop an effective motivation program? You will find answers to these and other questions in our article.
Euro Shoes launches this month
Less than a month is left before the main international exhibition of shoes and accessories in Russia Euro Shoes premiere collection. The event will be held at the Expocentre Fairgrounds, Pavilion No. 1 from August 29 to September 1.
ZILOTI footwear brand has chosen Surganov's group and the Orchestra as its ambassador
The Russian footwear brand ZILOTI has announced a collaboration with the Surganov band and the Orchestra. Now ZILOTI shoes will become part of the stage image of the group and its front woman Svetlana Surganova, who is considered one of the most stylish performers on the Russian rock scene.
New direction of exhibitions in Alma-Ata: Euro Shoes @ Elite Line & CAF
Euro Shoes enters new markets and announces the launch of an exhibition project in Alma-Ata. The wholesale exhibition of shoes, clothing, leather, fur and accessories Euro Shoes @ Elite Line will be held in Kazakhstan from July 30 to August 1, 2023.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
Raf Simons is closing his own brand
Belgian designer Raf Simons, who gave the fashion world the iconic Ozweego sneaker he co-designed with adidas, is shutting down his own brand after 27 years. The spring collection of Raf Simons will be the latest line of the brand.
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
How to turn an unprofitable store into a profitable one
Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of the Russian retail shoe business, which experienced certain problems, was inefficient, but managed to overcome difficulties and the point of unprofitability, and reached a new level. These materials received a great response from our readers, so we continue the topic. Evgeny Danchev shares his experience and gives recommendations on how to make a loss-making store profitable.
Balenciaga has released clogs imitating Dutch wooden clogs
Fashion designers continue bold experiments with clogs. One of the latest extraordinary styles has appeared in the collection of the luxury brand Balenciaga.
How to work in VKontakte and Telegram
If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold not because some network sells them better, but because your customers spent more time in it because of bloggers, publics and a variety of quality content. What will happen next? Why shouldn't you panic? SR digital expert Katerina Diveeva talks about how to work in other social networks - VKontakte and Telegram. 
Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
7 pairs of dutikov boots for the city and country walks
Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular over size in clothes, choosing bright positive colors that contrast well with the main colors of the landscape - white, gray and black. The model of short soft boots is present in the winter collections of a huge number of brands represented in Russia. The Shoes-Report review contains 7 attractive dutik models, the main advantages of which are informal style and convenience.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
