How to survive the crisis: professional advice
According to experts, in the new economic reality we have to spend from two to five years. In particular, the Finance Ministry believes that the restoration of the Russian market will require at least two years after the lifting of sanctions. But despite the fact that retail forecasts for the near future are not particularly optimistic, it is generally accepted that any crisis opens up new opportunities in one way or another. What opportunities do retailers see for themselves in this situation?
“There is only one opportunity now - to be realistic and optimize the business for the real state of affairs in the market,” says Dmitry Politov, marketing analyst at Tommy Hilfiger Group. “Of course, people will not wear Belarusian footwear without exception, but the planned implementation in kind needs to be adjusted.” But then he adds that in fact "the plans had to be adjusted in advance, who did not have time to do this, he will fly out of the seasonal race, taking on the shoulders of large leftovers of unsold goods."
It is believed that newcomers are lucky during a crisis due to the absence of unnecessary costs and the possibility of growth due to the still unoccupied market share. “Unfortunately, the crisis does not give us many opportunities,” says Veronika Shilyaeva, director of the Gallery 1.61 showroom, which opened in mid-October. - But it is important to behave correctly at this time, namely to work on yourself, to prepare for an active rise and the end of the crisis. For example, we work more with Russian brands, arrange promotions and closed events, have reduced the opening hours of the store, focusing on specific customers and not counting on a massive flow. "
According to experts, in the new economic reality we have to spend from two to five years. In particular, the Finance Ministry believes that the restoration of the Russian market will require at least two ...
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
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Chinese brands and factories at Euro Shoes
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The home collection from Australian brand EMU Australia at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
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Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Clarks: 200 years of quality, style and innovation
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
