How to survive the crisis: professional advice

According to experts, in the new economic reality we have to spend from two to five years. In particular, the Finance Ministry believes that the restoration of the Russian market will require at least two years after the lifting of sanctions. But despite the fact that retail forecasts for the near future are not particularly optimistic, it is generally accepted that any crisis opens up new opportunities in one way or another. What opportunities do retailers see for themselves in this situation?

“There is only one opportunity now - to be realistic and optimize the business for the real state of affairs in the market,” says Dmitry Politov, marketing analyst at Tommy Hilfiger Group. “Of course, people will not wear Belarusian footwear without exception, but the planned implementation in kind needs to be adjusted.” But then he adds that in fact "the plans had to be adjusted in advance, who did not have time to do this, he will fly out of the seasonal race, taking on the shoulders of large leftovers of unsold goods."

It is believed that newcomers are lucky during a crisis due to the absence of unnecessary costs and the possibility of growth due to the still unoccupied market share. “Unfortunately, the crisis does not give us many opportunities,” says Veronika Shilyaeva, director of the Gallery 1.61 showroom, which opened in mid-October. - But it is important to behave correctly at this time, namely to work on yourself, to prepare for an active rise and the end of the crisis. For example, we work more with Russian brands, arrange promotions and closed events, have reduced the opening hours of the store, focusing on specific customers and not counting on a massive flow. "