Marking shoes started. MTCT appointed as operator of pilot labeling project

On June 1, 2018 in Russia launched a pilot project for marking shoes, so far on a voluntary basis. The system operator has been appointed a subsidiary of the Center for the Development of Advanced Technologies “Operator CRPT”, created to implement the Unified National System for Digital Labeling and Traceability of Goods Honest ZNAK. The “MDCT Operator” will determine the requirements for the information system and the protection of the information contained in the system.

The experiment is carried out to test the basic algorithms of interaction with the participants of the shoe market, it will last until June 30 2019 of the year. It will allow the industry to make the transition to mandatory labeling as comfortable and efficient as possible, which starts on July 1 of 2019 of the year in accordance with Decree of the Government of the Russian Federation of April 28 of 2018 of the year No.792-r “On Approving the List of Goods Subject to Mandatory Marking with Control Marks”.

The technological platform of the pilot project will be the national Honest SIGN system. It is already being introduced in the pilot for the labeling of tobacco products and can easily scale to new product categories.

The experimental working group included key players in the footwear market – manufacturers, logistics companies, and retailers. Among them were: Smartlines logistics company , Kari, Zenden, Sportmaster, Dom Odey, Yegoryevsk-Obuv, Kotofey, Asia Trade Company, Moscow Order of the Red Banner of Labor Shoe Factory "Paris Commune," Akfa logistics company , LS Import, Obuv Rossii Group of Companies, Kapris-Vostok , Tandem, Technoavia, and AXA.

“A few months before the pilot began, we began to work out the basic technological issues with the business and are grateful to the pioneers of this project for their active participation in the work. The experience of conducting an experiment on labeling tobacco will allow us to pilot in a new product group without serious technical difficulties. The real interest of market representatives gives us confidence that the time allotted for the project will be enough for a comfortable transition to mandatory labeling, ”said Mikhail Dubin, Chairman of the Board of Directors of the CRTC.

During the experiment, manufacturers or importers will put a two-dimensional Data Matrix code on a shoe box or product label if there is no consumer packaging. After the formation of the final sign for the supply of goods, the manufacturer or the importer will be able, if necessary, to carry out all the operations of aggregation and disaggregation of group packaging to simplify the delivery of goods, according to the official press release of the MDTC.

Unlike tobacco products, the consumer will be able to return the shoes back to the store, the system will recognize this product and return it to circulation. Another distinguishing feature of labeling in light industry is the large share of imports of goods to the Russian market. For this, the Center for the Development of Advanced Technologies will ensure the marking of goods before placing them under customs procedures. The format of interaction with importers will be worked out during the pilot project.

Through a digital code, you can trace the entire path of each pair of shoes - from production to the withdrawal of goods from circulation. The system records the transfer of goods from owner to owner at each stage of the supply chain, which makes it impossible to throw in illegal products. The withdrawal of goods from circulation will be carried out by obtaining information from the fiscal data operators in retail, wholesale, sale through the Internet and through data transfer using the interface of the project information system.

The world experience in the implementation of projects on labeling and traceability of goods shows that most often a private operator is involved in the launch and further maintenance of such systems. The state seeks to attract a single operator for various industries, which gives a synergistic effect. CRPT, as the operator of the unified national system of marking and traceability, independently generates or “creates” the marking code, is responsible for its protection, and develops and operates the system platform at its own expense. It is important to note that during the implementation of the pilot project, the code generation service will be free for all its participants.

The project organizers suggest that the transition to digital labeling should lead to a reduction in the cost of goods for customers by 10% in the most conservative scenario. This will happen due to an increase in the market share and production volumes of legal manufacturers due to withdrawal of illegal products from the market. Also, the cost reduction will be affected by: increasing the efficiency of the distribution network, reducing the margin, optimal production planning and increasing the turnover of products, significant savings in logistics on operating costs. The project protects the brand and the reputation of legal manufacturers.

Recall that on April 28 of 2018 of the year, the Government of the Russian Federation approved a list of goods subject to mandatory labeling from the 2019 of the year. Among them: tobacco products, shoes, perfumes and eau de toilette, knitted blouses, coats and short coats, raincoats and jackets, windcheaters and wind-shelters, bedding, table, toilet and kitchen linen, cameras and flashlights, tires and pneumatic tires. It also defines the model by which the marking system and basic requirements for it will work.