Euro Shoes Premiere Collection - the strongest win
Despite the big problems in the Russian economy and the associated drop in consumer demand and the profits of retailers, the shoe market is not going to give up. According to the exhibitors of the Euro Shoes exhibition, which took place at the Sokolniki Exhibition and Convention Center in late February, the correct assortment and accurate marketing policy will help to keep sales and not lose the client.
The exhibition confirmed the stability of the market. The interest in the event was demonstrated by the main manufacturers and suppliers who took part in Euro Shoes, and buyers who came to Moscow from more than 70 cities of Russia, Belarus and Ukraine. The exhibition area at the winter session was reduced, but not due to the number of exhibitors, but to a greater extent due to the meter footage of company stands, which is quite natural, given the general situation in the fashion market.
About 2015 brands from Germany, France, Italy, Serbia, Spain, Turkey presented their collections of the autumn-winter 16 / 320 season. Finland. By the middle of the second day of the exhibition, more than 3500 professional buyers who attended the event were recorded.
Following to the goal
According to participants, the exhibition was held in the usual business format, as evidenced by the concluded contracts. The volume of orders is declining, but their number remains at almost the same level. A number of companies noted the emergence of new players who, in the wake of the redistribution of the market caused by the crisis, want to build a new successful business by offering customers high-quality European shoes. This explains their interest in Euro Shoes, the venue that unites leading European shoe manufacturers.
It is worth noting that the crisis spurred many companies to revise their marketing and advertising policies, offering buyers favorable terms of contracts, fixed prices in rubles, special discounts and early deliveries. Thus, with the rocky days, Euro Shoes has become another important factor in building reliable company communications with customers.
Wider step!
Euro Shoes Premiere Collection seminars and master classes Experienced experts from leading fashion retail consulting companies. Visitors to the exhibition had a unique opportunity to learn the most faithful and effective methods of building a business in difficult economic conditions. Of particular interest was the presentation by Kirill Volkov, marketing director of the Academy of Retail Technologies. The expert lucidly explained what kind of marketing mistakes most retailers make in a crisis situation and, importantly, told about what will help them to be avoided.
Caprice conducted daily new collection showsattracting a large number of buyers to the podium and its exhibition stands. In the best traditions of the brand, the collection turned out to be diverse and interesting: classic boots with stable heels in it side by side with bright youth models of puffy boots and sneakers with original finishes.
German at the exhibition shoe maker Tamaris held a competition among visitors to the exhibition. Anyone could take a picture near the interactive mirror installed on the Tamaris booth and post the resulting picture on social networks. The participants whose photos scored the largest number of “likes” (in total on both social networks) received fantastic prizes: the winner, who collected 7 of thousands of “likes”, received an iPhone 6 as a gift, and certificates for the purchase of brand shoes for the sums were awarded for second and third places 10 000 and 5000 rubles.
Fashionable winter
The general economic situation did not affect brand designers too much; black prevailed, but did not dominate other colors of the season. In the collections of exhibitors, there was a clear tendency to move away from classic office models to more utilitarian, sporty ones. High heels gave way to stable soles with wide heels. And the trim details - buckles, rivets, tinted leather, which are used by most brands - perfectly emphasize.
All companies have already confirmed their participation in the summer session. The interest in the next exhibition season is huge, as the organizers will present a new Fashion Pre-collection project in summer along with Euro Shoes. The combination of two strong exhibition venues will certainly attract the attention of a large number of participants and buyers.
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
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Revisiting classic standards of retail lighting through the lens of modern technology
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How to strengthen and make your brand more sustainable
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Just a month until the Euro Shoes exhibition in Moscow!
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The Battle for the Sports Shoe Market
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Turn to Asia. Features of shoe production at a factory in China
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How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
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KV+ sneakers for city and sports for the first time at Euro Shoes
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Creating an emotional connection through a showcase
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
