Sports shoes are most popular in the summer.
Sport-style shoes, which have proven their convenience and versatility in combination with almost any clothing, are gaining more and more shelf space in stores and new audiences. Sneakers, sneakers, sleepers - today
elements not only of youth wardrobe. How does the popularity of sports style influence the formation of the assortment of shoe stores? What is the share of sports-style shoes in the youth lineup, and what - in the adult, designed for mature buyers?
“The trend for sports style is especially evident in the summer collections of brands, while it is gradually decreasing in its activity by the autumn-winter season,” Soho Fashion told the company. - From season to season, the number of models in the style of sneakers, sleepers, sneakers, sneakers is constantly expanding, occupying an increasing share of the range. Despite the use of fur, winter versions of sneakers are still far inferior to our usual boots with a tread on the sole. In the fall-winter season, against the background of the classics, one more trend can be traced - these are boots with additional protection such as duckboots and high top siders. They incorporated the best of two types of shoes: a light sole with a tread and a wide welt from rubber boots and the top of high leather boots with felt or wool insulation. In "frogs" the protection against water with an additional rubber pad is also thought out. The combination is perfect for our demi-season weather.
The SOHO audience is quite active for 28-40 years, and we, in no case, do not divide it into youth and more mature age. Yes, of course, we add trendy models to the assortment of salons and offer them to our customers, strengthening the sports line in the casual category, while leaving enough classic models. These are the main directions for us. ”
elements not only of youth wardrobe. How does the popularity of sports style influence the formation of the assortment of shoe stores? What is the share of sports-style shoes in the youth lineup, and what - in the adult, designed for mature buyers?
“The trend for sports style is especially evident in the summer collections of brands, while it is gradually decreasing in its activity by the autumn-winter season,” Soho Fashion told the company. - From season to season, the number of models in the style of sneakers, sleepers, sneakers, sneakers is constantly expanding, occupying an increasing share of the range. Despite the use of fur, winter versions of sneakers are still far inferior to our usual boots with a tread on the sole. In the fall-winter season, against the background of the classics, one more trend can be traced - these are boots with additional protection such as duckboots and high top siders. They incorporated the best of two types of shoes: a light sole with a tread and a wide welt from rubber boots and the top of high leather boots with felt or wool insulation. In "frogs" the protection against water with an additional rubber pad is also thought out. The combination is perfect for our demi-season weather.
The SOHO audience is quite active for 28-40 years, and we, in no case, do not divide it into youth and more mature age. Yes, of course, we add trendy models to the assortment of salons and offer them to our customers, strengthening the sports line in the casual category, while leaving enough classic models. These are the main directions for us. ”
Sports shoes, which have proven their comfort and versatility in combination with almost any clothing, are gaining more and more space on the shelves in stores and new ...
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Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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How to create selling visual content for online based on the identified unique selling proposition?
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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