Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
The sweet collection of six exquisite cakes was created by pastry chef Cesare Murzilli, he called it Cake Couture. Each cake is a huge tribute to the timeless design and innovative ideas of Salvatore Ferragamo from the 30-50s of the twentieth century. All shoe models are now kept in the Ferragamo Museum in Florence.
Each cake, with its original name referring to an archival shoe model, reflects the essence of each pair:
Dama – inspired by the Dama shoe model created in 1938. A classic, delicate, and airy cake, hand-covered in vibrant chocolate icing, reminiscent of the costume of Harlequin, a character from the Italian Commedia dell'Arte. The cake reflects Salvatore Ferragamo's experiments with colored leather.
Rainbow- the famous model of "Rainbow" sandals - a symbol of innovative and bold experiments of the 1930s, with a massive heel and a cork platform of rainbow colors, created for Judy Garland, an American star - actress and singer. The inspiration for the creation of these incredibly bright shoes was the song Over the Rainbow performed by her from the movie "The Wizard of Oz", the model was rethought by the pastry chef in the form of a playful and festive cake made of multi-colored cakes.
Avanguardie – the name aptly reflects Salvatore Ferragamo's avant-garde approach to creating shoes with a wooden painted wedge, and is perfectly suited to the Pastiera cream cake, a nod to the designer's Campania roots.
Damigella - Inspired by the elegant Damigella ankle boots with gold embroidery created in 1957 for Sophia Loren, this cake, stunning on the outside and exquisite on the inside, harmoniously combines the different textures of cocoa and coffee.
Created in 1930 using painting and embroidery on gilded leather, the Argo pair is the very embodiment of painstaking handcraft, and the varied textures in this masterpiece of confectionery art echo this.
Iride – the use of Tuscan Tavarnelle lace in creating weightless slippers was revolutionary in the 1930s. Its intricate lacework was emulated by pastry chefs in the Iride cake, with its delicate notes of zabaione cream.
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel…
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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