Free exchange forces retailers to change not only goals, but also prices. In recent years, the ruble has fallen by 30-40% against major currencies. How will this affect retail prices for shoes?
“Naturally, prices will go up, as we settle accounts with factories in dollars,” says Evgeny Burykh, manager of the VelVet division of Calipso. "But the increase will be insignificant, because otherwise you can simply go beyond the boundaries of reasonable prices, which will entail a drop in sales in retail stores."
“Even now, before the sale, prices have increased by 10%, and they will rise by another 15% next season,” commented Daria Yadernaya, Managing Director of Esper Group.
Similar, but slightly more optimistic figures were cited by the head of the Ministry of Economic Development Alexei Ulyukaev. At the end of 2014, inflation will reach the level of 9%, the minister said. In his opinion, it will cross the 10% barrier only by the end of the first quarter of the 2015 year.
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