What will happen to shoe retail prices
19.11.2014 9741

What will happen to shoe retail prices

Free exchange forces retailers to change not only goals, but also prices. In recent years, the ruble has fallen by 30-40% against major currencies. How will this affect retail prices for shoes?

“Naturally, prices will go up, as we settle accounts with factories in dollars,” says Evgeny Burykh, manager of the VelVet division of Calipso. "But the increase will be insignificant, because otherwise you can simply go beyond the boundaries of reasonable prices, which will entail a drop in sales in retail stores."

“Even now, before the sale, prices have increased by 10%, and they will rise by another 15% next season,” commented Daria Yadernaya, Managing Director of Esper Group.

Similar, but slightly more optimistic figures were cited by the head of the Ministry of Economic Development Alexei Ulyukaev. At the end of 2014, inflation will reach the level of 9%, the minister said. In his opinion, it will cross the 10% barrier only by the end of the first quarter of the 2015 year.

Free exchange forces retailers to change not only goals, but also prices. In recent years, the ruble has fallen by 30-40% against major currencies. How will this affect retail prices for ...
5
1
Please rate the article

Materials on the topic

How to Conduct an Effective Strategy Session for a Shoe Business?

Every business owner imagines a cloudless future for his company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for his company. Do you want to get closer to…
09.01.2025 659

How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management

Almost every retail company has effective and ineffective salespeople, that is, those who always fulfill and exceed the sales plan and those who from month to month do not reach one hundred percent. And as a result, the sales plan sags in everything...
15.10.2024 3259

Difficulties in recruiting personnel and how to deal with them

Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and…
23.07.2024 4384

MUNZ Group: Five common mistakes when searching for line personnel

Mistakes in personnel selection are costly for companies. Spending time on searching, investing money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost...
27.06.2024 5684

How to differentiate yourself from competitors and earn more?

Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower...
18.06.2024 6481
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning