What will happen to shoe retail prices
19.11.2014 9511

What will happen to shoe retail prices

Free exchange forces retailers to change not only goals, but also prices. In recent years, the ruble has fallen by 30-40% against major currencies. How will this affect retail prices for shoes?

“Naturally, prices will go up, as we settle accounts with factories in dollars,” says Evgeny Burykh, manager of the VelVet division of Calipso. "But the increase will be insignificant, because otherwise you can simply go beyond the boundaries of reasonable prices, which will entail a drop in sales in retail stores."

“Even now, before the sale, prices have increased by 10%, and they will rise by another 15% next season,” commented Daria Yadernaya, Managing Director of Esper Group.

Similar, but slightly more optimistic figures were cited by the head of the Ministry of Economic Development Alexei Ulyukaev. At the end of 2014, inflation will reach the level of 9%, the minister said. In his opinion, it will cross the 10% barrier only by the end of the first quarter of the 2015 year.

Free exchange forces retailers to change not only goals, but also prices. In recent years, the ruble has fallen by 30-40% against major currencies. How will this affect retail prices for ...
5
1
Please rate the article

Materials on the topic

What decorative items can be used as retail equipment to effectively present shoes and bags?

More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR’s resident expert in the field of visual...
04.06.2024 2058

Current techniques in lighting a shoe store

Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool, through...
07.05.2024 3067

Seven “sins” of the shoe business. How do owners harm the company with their own hands?

Why is Company X able to create a strong, profitable brand, but Company Y is struggling to make ends meet? Many people prefer to attribute success to luck, luck, or the support of strong patrons. And few people ask themselves the question: “What am I not doing...
03.05.2024 1992

Why is it so important to work with customer reviews, analyze them and use them in your work?

Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. IN…
26.03.2024 2045

How to implement sales funnels in the shoe business

Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company...
21.11.2023 4218
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning