Charisma: How to Influence, Persuade, and Inspire
31.10.2013 11419

Charisma: How to Influence, Persuade, and Inspire

The book debunks one of the most ossified myths of modernity that charisma is a gift from the gods. Many believe that this is an innate quality, and perceive a charismatic person almost as a superman. But this is not at all the case.
Compare the recordings of Steve Jobs' early talks with his most recent public addresses and you will see how much more charismatic he has become. Olivia Fox Cabain proves that charisma is a skill that anyone can master.
Why the book "Charisma" is worth reading
The author is the world's leading charisma expert. The book covers three main aspects of charisma, you will learn how to develop and apply them. The book will give you the tools you can put into practice and get immediate results. 

For whom is this book:
For those who want to be as attractive as Bill Clinton, or as charming as Steve Jobs was. This book is for those who believe that they already have some charisma and want to learn how to manage it better. But even if you think that you are not a charismatic type of person, read the book and see how your life will change. 

Who is the author:
Olivia Fox Cabain is a renowned expert in charisma and leadership who lectures at Stanford, Yale, Harvard and Massachusetts Universities, as well as the United Nations. She often serves as the head coach of top executives in Fortune 500 companies and helps people convince, inspire and influence others. Olivia not only writes a column for Forbes, but also publishes her work in leading media such as The New York Times, Bloomberg and BusinessWeek, and not so long ago, the Wall Street Journal devoted an extensive article to her.

Key concepts: charisma, the myth of charisma, self-development, self-improvement, persuasion, influence, power.

Find out the cost on the Alpina Publisher website
Please rate the article

Materials on the topic

How to increase sales of shoes and accessories?

Working life hacks in the new book of business coach and organizational consultant Evgeny Danchev. In the fall of 2019, the book “A Practical Guide to Increasing Sales of Shoes and Accessories” appeared on sale, its author is a permanent expert of the magazine ...
14.10.2019 14915

What will help you raise your business to new heights

Blake Maikoski created his shoe company TOMS virtually from scratch. The company is famous not only for its shoes, but also for the fact that for every couple sold it gives a couple to children for free. At the same time, TOMS is a profitable company. In his book, Blake ...
18.03.2015 13029

Sales detonator. How to achieve explosive sales growth

The book contains exercises for the practice of sales, which will allow you to work out and consolidate the theoretical material. Special fields for notes will allow you to isolate important points from the content and mark the most interesting ones ...
07.04.2015 10555

The maximum concentration. How to maintain efficiency in the era of clip thinking

Thanks to 35-year-old practice, the author of the book was able to develop a set of effective methods to focus on tasks. The book will teach you to understand the difference between avoidance and respite and control your feelings and ...
07.04.2015 10275

100 business technology. How to take a company to a new level

The book discusses the fundamental principles of building a business, which are important to choose at the beginning of the path and follow them. But the most important thing is that the author considers the main management errors, as well as misses in the creation of the company and suggests ...
07.04.2015 10183
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning