Kristina Morozova (Wojciechowska) - Certified business coach, Fashion retail expert, general manager of KEDDO in America (New York, USA).
What if you recognize yourself?
Think about what is more important for you - the result or something to prove to someone. If the result may be worth changing tactics and losing, win.
Error No.2: Do it yourself
Because no one will do better than you anyway, right? Moreover, you have already tried to delegate part of the duties to subordinates, and nothing good came of it.
Doing everything yourself is, of course, easier for everyone. You - because you know well what you are doing and are confident in the result, and your subordinates - because you do not need to strain. It is enough to come to you and plaintively ask for help (read: do for him) his own work. And you will breathe a sigh and save the employee - you will quickly and efficiently do what he will then receive money for. Agree, a very comfortable position. Subordinates quickly grasp the essence of the matter and begin to shift more and more things onto you, backing up their requests with your importance, need, irreplaceability and other praises (which is actually manipulation). And, of course, what they are delegated to do well is not profitable for them either - they will also be charged with duties.
Thus, taking everything upon yourself, you amuse your inner workaholic (your vanity) and reinforce the parasitic tricks of your own employees. And the most annoying thing is that according to the results you feel like a driven horse that runs around the clock, pulls everything and one on its own energy and shoulders and does not complain. And your employees work half-heartedly, receiving a salary as a one-hundred-percent return on work, and at the same time they are constantly dissatisfied with something. Familiar situation? Maybe it's time to change something.
What if you recognize this trait in yourself?
Overpower yourself and start delegating. Not all at once and a lot, but gradually, systematically. Support more, encourage employees: it didn't work out - I'll show you again and again how to do it. Ultimately, your answers to subordinates should boil down to three words: OK, not OK, I don't know. If the solution that the employee found suits you - it's OK, it doesn't suit you - it's not OK, if the subordinate shouts "Chief, it's all gone, we'll all die!" - you yourself will guess what answer you need ... At first people will resist, and very strongly, and then they will get used to it. All the more so if you demonstrate the importance of their participation in the work process and clearly show the power of team synergy.

Mistake No. 3: I am the boss, you are the fool
“Well, why can’t you do the same as me ?!” - you are perplexed when you explain to the employee for the hundredth time the importance of contacting / processing objections / offers of care products and many other tasks facing the seller. “Watch how I do, and do the same!” The last time I show ... ", - you say and make the next sale of three pairs in one hand. Easy and without straining. “Got it? Let’s do the same, ”and proudly retire to your office. Curtain. Or, even worse, look at how your employee goes and tries to repeat your sale, for which he again receives your heavy sighs and the rhetorical question “Well, why can't you do the same as me ?!” In this case, you retire to his office with an overwhelming burden of re-education and training of "these".
The problem is that he will never do what you do. You are better in this matter, at least because you are more confident in yourself (otherwise how did you become a leader?). When a manager shows his enchanting sales to an employee, the latter is even more deeply rooted in the opinion that he will never be able to, that he is worse, dumber, that he is less “expert”, and therefore even more self-confident. The employee’s self-esteem suffers greatly, and this clearly does not motivate. From the seller’s insecurity, we can get two outcomes: either he will make every effort to prove to himself and everyone else that this is all nonsense, and you demand the impossible from him (believe me, he will find enough arguments), or he will close even more and squeeze if not according to attitude towards you, then in working with a client for sure.
What if you recognize this trait in yourself?
Focus on people and build on their existing skills. Instead of showing how you can, start with their capabilities - let them demonstrate what they are capable of. Tell yourself less, let’s speak more to them (planning meetings, meetings, “five minutes” once a week, at which each employee gives a short report on a specific topic). Ask for their opinions, do not lose feedback. It’s important to understand what skills your people already have and how they can be trained. Will help you expert scale - a method for assessing each employee by the level of his professional development on a scale from 1 to 10, while you yourself must answer the questions why you gave this or that rating to a particular person (for what knowledge, skills, actions) and what will be the next step to enhance his professionalism. And you don’t need to try to transfer the four to ten in one fell swoop, it’s enough to understand what skills you need to add at the + 1 or + 2 position step.
What to do if you recognize this trait in yourself?
Exhale. Stop and ask yourself and your business / store a sacramental question - “Why?” Why did I choose this profession / field of activity? What is important to me? Who is my store for? Why do we customize and hone all business processes? What do we bring to people? What are we customers for? And for what tactical results do you put so much effort into processes? And finally, do all your process matters lead you to the result?
Mistake # 5: Afraid to make a mistake (get an unflattering grade, look ugly)
A mistake that breaks down the most effective plans and the most interesting business decisions. It is called “What if it doesn’t work out?”, And in search of a comfort and safety zone, without risks and threats to the image, smart, experienced and successful leaders return to their previous (albeit already ineffective) formats of work, abandon their plans, fearing and not doing any one decisive step. And the most annoying thing is that after some time someone realizes your ideas and is very successful in his business. And this someone will get all the applause, success, grateful customers and increased sales. Your applause, your success, your customers ...
What to do if you recognize yourself?
You know what to do, right? So hurry up until no one has arrogated to yourself your success, your customers and your money!
This article was published in the 140 issue of the print version of the magazine.
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