The boxes with the already paid batch from one partner burned down along with the warehouse of the transport company, another supplier sent a batch of slippers instead of fashionable autumn boots, and meanwhile the store is besieged by angry customers with defective shoes at the ready. Something like this must look like a shoemaker's nightmare. And so that this dream never comes true, you can insure yourself even at the stage of concluding a contract. Vladimir Fokin, Managing Partner of Fokin & Partners Law Firm, talks about how to transfer risks to a supplier.
Prestigious donation
Not only does the retailer face commercial risks, but so does the wholesaler. However, in retail sales, these risks are much greater, since here the seller faces the most legally protected participant in the trade process, the buyer. Consumer protection law not only provides the buyer with sufficient protection of interests, but also allows an unethical consumer to put the seller at a disadvantage. Everybody knows cases of unreasonable return of used things, and the community of sellers is replete with stories of "troll shoppers" who amuse themselves by regularly handing over generally suitable pairs of shoes to the store under various pretexts. One of the fresh tricks of such dishonest buyers is to come to the store in boots or shoes of the same model that are sold in the store, and during the fitting process, change pairs, leaving in a new thing. However, these are out of the ordinary cases, and most often sellers deal with justified claims of buyers to defective goods. And even if the seller is not to blame for the marriage, it is he who has to be responsible for the manufacturer's oversight and bear the cost of reimbursing funds. Thus, assuming all risks and costs, the seller becomes a kind of buffer between the manufacturer and the buyer.
However, the seller has several opportunities to abandon the role of the so-called “responsibility donor” and share risks with the manufacturer. The first opportunity is to conclude a contract that legally allows you to transfer some of the risks to the supplier. The second option is to reimburse the manufacturer for the costs of the defective product. However, sellers resort to this option quite rarely for several reasons: improperly executed documents for the purchase of goods (lack of a contract, and the presence of only an invoice, waybill or invoice), which forces the participants in the transaction to regulate their relations based on insufficient civil standards the code; low cost of defective goods and at the same time high cost of legal costs, which often makes the complaint disadvantageous to the seller; finally, the elementary unwillingness of the seller to spoil relations with the supplier, which is of great importance to him.
Whatever the reason, reclaiming costs from the manufacturer is a serious step that should not be made without a careful calculation of costs and benefits. This miscalculation often shows that it makes sense to contact the manufacturer for compensation for defective goods only when the entire batch or at least a significant number of shoe pairs has turned out to be flawed. In other cases, this method of transferring risks without a valid contract is the option “more expensive for yourself”. A much more reasonable way to save yourself from wasting money and nerves is to agree with the supplier on the shore: discuss the conditions for returning the goods, and best of all - write a delivery contract. True, this option is unlikely to suit small companies that are not of particular interest to the supplier. Skillful negotiations, of course, sometimes work wonders, but no one has canceled the freedom of contract, and it is hardly possible to force a partner to conclude a contract against his will.
Know where to fall
The main advantage of the contract is that it allows you to agree in advance on everything that would then have to be argued about. Unfortunately, the Civil Code regulates only the most key aspects of entrepreneurship, so it will not be possible to foresee all the risks, relying only on its norms. In any serious transaction, it becomes necessary to conclude a detailed contract.
The type of contract depends not only on the ability to transfer the risks of defective goods to the supplier, but also the ability to return unsold balances. The latter is quite realistic if a commission agreement is concluded between the companies, in which the goods do not become the property of the seller, but are taken by them for sale. In this case, the remaining goods can be returned to the supplier after sales. However, a supply contract may also provide for the risk of residuals. It can be recommended to conclude a framework supply contract for a period of one or two years. The term of the contract may be shorter, but it must necessarily allow checking the goods for quality and covering the period of the planned sale of goods. It turns out that in shoe sales the validity of the supply contract should not be less than six months.
In addition to clauses on the subject of the contract, general terms of delivery and other standard elements, the contract provides for conditions that allow sharing risks with the supplier. For example, it fixes the procedure for acceptance of the goods and their delivery in cases of fixed deficiencies. In general, the supply contract should contain all the items described below.
Subject of the contract: in our case, it is the supply of shoes of a certain article.
Method of order formation: in addition to the total quantity of goods and prices, here should indicate the mechanism for the formation of the order. For example, the buyer draws up an application, which is sent for approval to the supplier, and simultaneously with the approval, the supplier issues an invoice. Or, in other words: the supplier informs the buyer about the available quantity of goods, and the buyer places an order. In this paragraph, it is necessary to stipulate the deadline for each stage of the application and the action plan in case the application cannot be fully or partially confirmed. What will the buyer do if of the 10 types of shoes he needs, the supplier has only 6? Can he refuse the transaction and look for the required product in the assortment of other companies? All this must be agreed in advance with the supplier and spelled out in such detail that any manager understands what he should do only by reading the contract.
The way the parties interact: in this paragraph, the procedure for communication between the parties should be prescribed, indicating the positions of the persons responsible for conducting correspondence and exact contacts. Communication by fax or mail in Russia is now not popular, since everyone has long been communicating by e-mail. The contract should specify not only telephones, but also specific email addresses, so that, if necessary, the customer had the opportunity to prove that correspondence really had a place to be. It makes no sense to indicate the names of managers, as people change, but the specific position of those who correspond will not be in the contract to agree.
Delivery method: pickup, delivery to the warehouse, delivery to the warehouse of a third party or transfer to the carrier, which is especially important for the regions, one of these or another option should be prescribed in the contract. If participants in the transaction use the services of a carrier, their name should be indicated and stipulate how the parties notify each other of the transfer of goods. It is also worth considering the transfer of ownership in the event of accidental loss of goods, for example, its loss in case of fire at the carrier’s warehouse. According to the general rule, the buyer assumes the risks of accidental death at the time of the transfer of the goods to the buyer or carrier. However, other conditions can be agreed in the contract with the supplier, for example, such that, regardless of the delivery method, the ownership right passes from the moment of acceptance of the goods at the buyer's warehouse. This condition is disadvantageous to the seller, so it will have to be approved through negotiation.
The procedure for acceptance of goods by quality: in this paragraph, it is first necessary to stipulate how the goods are received. Sometimes this happens locally, according to documents, or even automatically. In the case of a large consignment, which is accepted according to documents and goods in boxes cannot be counted manually, the contract should specify the risk of shortage. Companies must coordinate their behavior in the contract in a situation where the box is opened before being sent to the trading floor, and at that moment a shortage of the product or its mismatch in the article, color or other parameters is revealed. Usually, such a mechanism is fixed: a representative is called on the part of the supplier, and in the presence of him and at least 3 people, an act with photographs is drawn up by the buyer. Such a scheme of actions is convenient for all parties, since they will not worry because of the possible and unpunished theft by the personnel of one or another side.
Return Policy: if you competently agree with the supplier, then you can return not only goods with a fixed defect, but also unsold balances. The latter, of course, is more convenient to do not under a supply agreement, but under a commission agreement, but if we are talking about a large consignment of goods at good prices and with large turns, the seller can insist on the return of the balance even under the supply agreement. In this case, the buyer's accounting should be careful not to provide the company with extra taxes and not to issue a return as a return sale, and the seller himself needs to contact a lawyer to correctly formulate this condition in the contract. As for the goods, the return of which is carried out due to marriage, the contract must specify its unconditional return in case of quality claims by the buyer and agree on a list of documents accompanying the return (passport data of the buyer, check, something else). This is necessary so that the wholesale supplier can make sure that he is dealing specifically with the quality claim, and not with the return of the balance.
It does not hurt to provide in the contract that case when the supplier does not respond to the buyer’s claim. Typically, the wording is written in the contract with the following meaning: the buyer sends a claim to the supplier, and if the supplier does not respond to the claim within 5 days, the buyer goes to court. However, such an ultimatum is ineffective, because the buyer will have to sue, which is quite expensive. You can make it trickier and write in the contract a condition according to which the absence within 5 days of an objection to a customer’s claim for the quality or quantity of goods means the supplier agrees to the claim. Perhaps the supplier’s lawyers will skip this line, and in the future such a wording may serve the buyer good service.
For each of the listed elements of the contract should be agreed as detailed as possible, providing for any risks. The discussion of risks will not cost the parties a dime, but in the future they will not have to argue and spend thousands of rubles and many hours of their time to resolve their differences.
| Please rate the article |
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary Beverly
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?