Over the past five years, the Russian market has remained one of the most attractive for the development of the largest European and American brands. According to the beginning of the 2011 year, more than 40% of the world's leading retail companies were represented in Russia. By this indicator, Russia is still inferior to leading Western markets. However, the saturation of the retail market with top brands continues at a rapid pace.
And if in past years new brands debuted on the Russian market mainly due to the opening of new modern shopping centers, today, when the number of high-quality retail space in Moscow and the Russian regions has grown significantly, many of them open their stores in existing shopping malls.
As the analysis shows, the most popular shopping centers Mega and Evropeisky in Moscow, Gallery in St. Petersburg and some regional complexes are most popular for entering the Russian market. Malls.ru, the leading portal on retail real estate in Russia, provides an exclusive overview of the most interesting brands that have entered the Russian market since the beginning of the 2011 year. Among them are fashion brands.
American Eagle The American manufacturer of inexpensive youth clothes opened its first stores in Russia in May this year at the Mega-Khimki and Afimall City shopping centers. The third Moscow store will soon open at the SEC Evropeisky. By the way, AE has more than 1000 stores open in the domestic market!
DKNY Jeans. The second-line brand store of the famous New York designer appeared in Evropeisky, and in the fall the first single-brand should be opened at the Gallery in St. Petersburg. According to some reports, the holding will also open Donna Karan pain stores in Russia.
Desigual. The iconic Spanish youth brand Desigual simultaneously launched in two capitals: on July 1, colorful Desigual stores opened in Mega Belaya Dacha and Gallery.
Converse The famous American manufacturer of Converse youth sneakers until 2011 was sold in Russia only in small volumes through sports multi-brands. At the beginning of the year, Converse branded stores appeared at Mega-Khimki in Moscow and at Bankovsky Lane in St. Petersburg.
Dorothy Perkins. The first stores of the British brand of women's clothing, which they have been waiting for in recent years, appeared at MTK Grad in Voronezh, and then at the Gallery in St. Petersburg and Europark in Moscow. Dorothy Perkins has more than 600 stores in the UK, so in the near future in Russia we can expect further development of the network.
The last line of the rating is divided between Reiss, Tally Weijl, Apart, Petit Patapon and the Russian multi-brand shoe project Fashion Galaxy, which presented Ugg Australia, Dav, Kurt Geiger, Ed Hardy and Mystiqye. And also given to those who enter the Russian market in the third quarter of 2011 of the year: this is the American Banana Republic (part of Gap), the British jeans manufacturer Firetrap and the network of family department stores of the Italian OVS network. About this writes mall.ru