Over the past five years, the Russian market has remained one of the most attractive for the development of the largest European and American brands. As of the beginning of 2011, more than 40% of the world's leading companies in the retail market were represented in Russia. According to this indicator, Russia is still inferior to the leading Western markets. However, the saturation of the retail market with top brands continues at a rapid pace.
And if in past years new brands made their debut on the Russian market mainly due to the opening of new modern shopping centers, today, when the number of high-quality retail space in Moscow and the regions of the Russian Federation has grown significantly, many of them are opening their stores in existing shopping malls.
As the analysis shows, the most popular for entering the Russian market are the Mega and Evropeisky shopping centers in Moscow, the Gallery in St. Petersburg and some regional complexes. Molli.ru, the leading retail real estate portal in Russia, presents an exclusive overview of the most interesting brands that have entered the Russian market since the beginning of 2011. Among them are fashion brands.
American Eagle. The American manufacturer of inexpensive youth clothing opened its first stores in Russia in May of this year in the Mega-Khimki and Afimall City shopping malls. The third Moscow store will soon open in the Evropeyskiy shopping and entertainment center. By the way, AE has more than 1000 stores open in the domestic market!
DKNY Jeans. The second-line brand store of the famous New York designer appeared in Evropeisky, and in the fall the first single-brand should be opened at the Gallery in St. Petersburg. According to some reports, the holding will also open Donna Karan pain stores in Russia.
Desigual. The iconic Spanish youth brand Desigual simultaneously launched in two capitals: on July 1, colorful Desigual stores opened in Mega Belaya Dacha and Gallery.
Converse. Until 2011, the famous American manufacturer of youth sneakers Converse was sold in Russia only in small quantities through sports multi-brands. At the beginning of the year, Converse branded stores appeared in Mega - Khimki in Moscow and in Bankovsky Lane in St. Petersburg.
Dorothy Perkins. The first stores of the British brand of women's clothing, which have been so much anticipated in recent years, appeared in the MTK Grad in Voronezh, and then in the Gallery in St. Petersburg and Europark in Moscow. Dorothy Perkins has more than 600 stores in the UK, so in the near future in Russia we can expect further network development.
The last line of the rating is divided between Reiss, Tally Weijl, Apart, Petit Patapon and the Russian multi-brand shoe project Fashion Galaxy, presented by Ugg Australia, Dav, Kurt Geiger, Ed Hardy and Mystiqye. And also given to those who enter the Russian market in the third quarter of 2011: the American Banana Republic (part of the Gap), the British manufacturer of jeanswear Firetrap and the chain of family department stores of the Italian chain OVS. Writes about this mall.ru