On March 19, Registratura.ru held a conference at the Expocentre "Effective online shoe store: More sales from the Internet"
March 19, 2015 Registratura.ru held a conference "Effective online shoe store: More sales from the Internet" in the framework of the 42nd International Exhibition of Shoes and Leather Products "SHOE. LEATHER WORLD - 2015. Spring".
An integral part of the conference was the Site Competition. At the examples of competitive sites, we analyzed at the conference the real picture of Internet market promotion, identified its strengths and weaknesses.
The conference program was structured in such a way that the speakers spoke in the order of stages of work on Internet promotion, and walked the participants step by step through the entire cycle of promoting business on the Internet. Each of them told how the minimum set of promotion tools should look like at its stage, and how to develop it further. They identified how to work out this stage in the industry using the examples of sites - contestants, gave recommendations to participants, and announced the winners in the nomination. In each block, special attention was paid to the specifics of the market and the impact of the crisis. Participants received a set of specific solutions, specially selected or exclusively prepared for them, taking into account the typical "sores" of the industry, as well as a clear and simple picture of the field of work to be done and benchmarks for assessing their activity and success in Internet promotion in comparison with other market participants.
Site Contest Winners
|
Nomination |
Copyright holder |
Site |
|
"Best site: maximum SEO optimization" |
LLC "ELSHUZ" |
labotini.ru |
|
"Best site: maximum convenience for buyers" (usability) |
LLC "ELSHUZ" |
labotini.ru |
|
"Analytics" |
LLC "Fed" |
foreveryday.ru |
|
Special nomination "Management of corporate groups" |
LLC "Elshuz" |
labotini.ru |
The main prize "The best online shoe store - 2015" was taken by the website www.labotini.ru (copyright holder "Elshuz" LLC)
We are pleased to note the interest of the participants in the event: the arrivals remained at it until the end, and praised the conference in the form of feedback.
Reviewed
Andrey Mikhailenko:
I liked everything, learned a lot of new things to increase online sales.
· Natalia, City-Park LLC:
Very useful information for me !!!
Natalia, Tonmark:
Thank you for the interesting seminars in an understandable form.
Maria Vorozheikina:
The seminar had a lot of useful information (it was interesting to hear about the mistakes of the online store, as well as about the methods of promoting a shoe store.
Evgeniya, Konsaltika:
Very good organization, competent selection of speakers. All my expectations were met.
Based on the results of the Site Competition and the Conference, an analytical article is being prepared on the current level of Internet promotion of the shoe industry, which will be published in the media and on our website in the Publications section at the end of April.
We hope the event has become the industry’s major online event of the year.
An integral part of the conference was the Site Competition. At the examples of competitive sites, we analyzed at the conference the real picture of Internet market promotion, identified its strong and weak ...
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