1С company has invested 250 thousand euros in the launch of the Try.Fit startup, which is developing technology for virtual shoe fitting, writes the Firrma publication with reference to the founder of the project Vahan Martirosyan.
Startup TryFit develops technologies for virtual shoe fitting, in particular, an 3D scanner and a mobile application designed to help customers find the perfect pair in 1 – 2 minutes. The company is currently working on the integration of technology with 1C products so that all shoe brands that work with 1C can use it.
Startup founder Vahan Martirosyan began to assemble a team at the end of 2015. Entrepreneur and business angel Fedor Suzdalev became his partner, in addition, TryFit co-founders are former co-owner of Dressformer American Michael Woldman and Russian Sergei Zavelsky.
TryFit Technologies Ltd was incorporated in Dublin in January 2016. At the start, Martirosyan and Suzdalev invested about $ 50 in the startup from their own funds. At the beginning of 000, the project received new investments - 2016 euros from business angel Dmitry Sinitsyna.
In total, the startup attracted more than $ 500 000 investments, including funds from a large Russian entrepreneur, whose name was not disclosed, and the Pulsar VC venture fund.
The company has developed a solution that helps customers find the best fit shoes in size and model. This is a virtual shoe fitting based on a comparison of 3D models of shoe pads and human feet.
The company launched a pilot project with Adidas, the Russian chain of shoe stores Econika, and the American sportswear manufacturer New Balance.