40% of the shoe market remains in the shade
23.09.2013 2681

40% of the shoe market remains in the shade

Shoes market experts predict an increase in demand for shoes, but not due to population growth, but due to an increase in the number of pairs of shoes per person, writes sostav.ru based on a recent study of the shoe market. The volume of sales on the shoe market in 2012 amounted to 38,81 billion dollars, which is 6,47% higher than the 2011 year (36,45 billion dollars). According to a market survey, the growth in shoe market sales due to regional expansion has been almost exhausted, and in this connection, competition will increase significantly in the future, and with it the quality of goods. Already, many companies allocate significant funds for product quality and company image, which works to increase customer loyalty. Market analysts consider Ralf Ringer, the Yegoryevsk shoe factory with the Kotofey children's shoe brand, as well as Bris-Bosphorus, a manufacturer of men's, women's and children's shoes, to be the most promising companies.

In 2012, many companies increased their profits due to the expansion of retail networks. The largest growth was shown by CenterObuv, Ralf Ringer, Unichel and Ecco. In the Internet segment, the highest sales volumes were shown by "Lamoda", and Ozon.ru with its shoe Internet resource Sapato.ru, as well as the online shoe store "Econika".

Today the largest shoe seller in Russia is the Center Shoes company, which occupies more than 4% of the market. It is followed by such large companies as Econika, Adidas and Nike.

The share of shadow shoe production is still very significant. According to market research, its share is about 40%.

Footwear market experts predict an increase in demand for footwear, but not due to population growth, but due to an increase in the number of pairs of shoes by one ...
Euro Shoes Exhibition

Latest News

Lockdown for fashion retail in the capital will begin on 28 October

The Moscow Mayor's Office gave a number of clarifications on the operation of shopping centers in the capital during the declared non-working days - quarantine for Covid-19, according to which, starting from October 28, all shops except pharmacies should be closed in Moscow shopping centers, ...
22.10.2021 365

Giuseppe Zanotti has released a collaboration with American skater Evan Mock

The friendship between the Italian fashion house and the American skater and Gossip Girl star Evan Mok led to the creation of a joint capsule collection, which was named ...
22.10.2021 225

Rendez-Vous opened a store in Cyprus

Rendez-Vous, a network of multi-brand footwear and accessories stores, again announces the opening of a point at a foreign resort popular with Russian tourists. This time, the chain store appeared on the island of Cyprus, on the first ...
21.10.2021 244

The "Honest ZNAK.Business" application now has a scan function without authorization

The Center for the Development of Advanced Technologies has expanded the capabilities of the Chestny ZNAK.Business mobile application. The developers have implemented a new scanning function in the application. Users now have the ability to scan codes in the marking system without ...
20.10.2021 233

"Lockdown" announced in Russia from October 30 to November 7

Russian President Vladimir Putin approved the proposal of Deputy Prime Minister Tatyana Golikova to introduce non-working days in the country from October 30 to November 7. Non-working days are announced with payroll. This measure is forced due to the growth of ...
20.10.2021 1726
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning