Rieker
40% of the shoe market remains in the shade
23.09.2013 2506

40% of the shoe market remains in the shade

Shoes market experts predict an increase in demand for shoes, but not due to population growth, but due to an increase in the number of pairs of shoes per person, writes sostav.ru based on a recent study of the shoe market. The volume of sales on the shoe market in 2012 amounted to 38,81 billion dollars, which is 6,47% higher than the 2011 year (36,45 billion dollars). According to a market survey, the growth in shoe market sales due to regional expansion has been almost exhausted, and in this connection, competition will increase significantly in the future, and with it the quality of goods. Already, many companies allocate significant funds for product quality and company image, which works to increase customer loyalty. Market analysts consider Ralf Ringer, the Yegoryevsk shoe factory with the Kotofey children's shoe brand, as well as Bris-Bosphorus, a manufacturer of men's, women's and children's shoes, to be the most promising companies.

In 2012, many companies increased their profits due to the expansion of retail networks. The largest growth was shown by CenterObuv, Ralf Ringer, Unichel and Ecco. In the Internet segment, the highest sales volumes were shown by "Lamoda", and Ozon.ru with its shoe Internet resource Sapato.ru, as well as the online shoe store "Econika".


Today the largest shoe seller in Russia is the Center Shoes company, which occupies more than 4% of the market. It is followed by such large companies as Econika, Adidas and Nike.

The share of shadow shoe production is still very significant. According to market research, its share is about 40%.

Shoes market experts predict an increase in demand for shoes, but not due to population growth, but due to an increase in the number of pairs of shoes per person.
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