Rieker
5 Social Media Trends
01.02.2012 1976

5 Social Media Trends

The development of social media has radically changed the tools for engaging consumers in promotion, as well as the way businesses and consumers interact in general. Worldcom Public Relations Group, the world leader among international PR networks, presents the results of research on the main trends in promotion through social networks in the consumer sector. The study was prepared by the Worldcom Consumer Practice Group, an expert advice on promotion in the consumer sector.

"The development of social media and other online channels is changing the very foundations of public relations and consumer marketing," said Will Ostedt, Chairman of the Worldcom Consumer Practice Group and Vice President of Pollack PR Marketing Group, Los Angeles, USA. - Consumers perceive only information relevant to them, everything else is ignored and not noticed. The future of PR in the consumer sector is to create exactly the kind of messages that matter to the consumer and broadcast them through the right communication channel. ”

The study revealed 5 key trends that will determine the approach of business and agencies to advancement in the consumer sector.

Venue: The Worldcom Consumer Practice Group predicts the spread of more localized promotion programs. It is such programs that provide greater compliance with the needs and values ​​of the real consumer and are aimed not only at building brand loyalty, but also at stimulating sales of a particular store in a particular area.

Noise filtering: Consumers are increasingly learning to filter out information noise, effectively extracting the information they need. These individual abilities begin to be supplemented by system filters, for example, Google+, whose users see information on the screen that is largely based on a history of behavior and personal preferences. This means that businesses will have to look for new ways of delivering their messages to consumers, including creating very differentiated content specifically designed for narrow audiences.

Quality instead of quantity: With the advent of new media, most users tried to maximize the number of contacts on social networks, maximize the number of friends and subscribers, ignoring issues of privacy, community or differences of opinion, interest or faith. In 2011, the reverse process began: the quality of a personal social network becomes more important than its size. The same applies to information: the consumer seeks and perceives only the information that is relevant to him and his lifestyle. Therefore, Worldcom predicts a narrowing of consumer engagement, their social networks in which only those people, groups or brands that truly correspond to their interests and values ​​will remain. 

The phone is a new computer: The rapid growth in the use of smartphones, tablets, e-books and other portable devices over the past two years has made radical changes in how consumers communicate. The modern user is now always online, and in real time responds to any interaction with the brand. Worldcom predicts that in an era of universal penetration of mobile devices, brands, products and companies also need to be always online in order to communicate with consumers in real time and respond to their requests or comments. 

The rise of Twitter: The launch of Apple’s new iOS2011 in 5 was accompanied by the stormy approval of all Apple users and became the impetus for the emergence of new fans of this brand. At the same time, Worldcom pays attention to one important iOS5 feature: direct integration with Twitter. The merger of Twitter and Apple’s new operating system will certainly contribute to the more intensive use of this social network, its development as a daily used function.

“Social media continues to evolve and provide more and more opportunities for consumers to truly engage in brand communication, as opposed to the traditional imposition of information,” says Don Doty, co-chair of the Worldcom Consumer Practice Group, Vice President and Partner, Linhart Public Relations, Denver, USA.

The development of social media has radically changed the tools of involving consumers in promotion, as well as the ways of interaction between business and consumers in general. Worldcom Public Relations Group, world ...
5
1
Rating
Midinblu

Latest News

Christian Louboutin announces orange as the "new black"

In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
20.01.2021 59

Portugal introduces new quarantine restrictions

The beginning of 2021 in Portugal was marked by an increase in the number of cases of Covid-19 (more than 10000 daily, with about 150 deaths every day). In this regard, the country is forced to tighten quarantine measures. Retail clothing stores and ...
19.01.2021 61

Vans released sneakers with zodiac signs

Vault by Vans has unveiled a new collaboration with Swedish designer and vintage collector Johannes Wieser.
19.01.2021 58

The safety certificate can be verified by GTIN

“By the end of the first quarter of this year, information on the documents confirming their safety check will appear for all goods entered into the national labeling system,” said the head of the Federal Accreditation Agency Nazariy Skrypnik in an interview with Rossiyskaya ...
18.01.2021 140

AliExpress Russia launches in-store pick-up service

The “Pick up at the store” service will appear in the product card and in the user's basket on the AliExpress platform. By choosing this option, the buyer will be able to organize delivery of the goods to the nearest store of the seller - the partner of the marketplace and pick it up at ...
18.01.2021 128
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning