500 store Unichel
26.04.2016 7752

500 store Unichel

The Unichel Ural shoe network has grown to 500 stores, the 500 point of the chain has recently opened in Krasnoyarsk.

Network stores are present in 200 cities, they are open in Chelyabinsk, Sverdlovsk, Omsk, Irkutsk, Kurgan, Orenburg regions, in Bashkiria and Tatarstan, in the Khanty-Mansi Autonomous Okrug and the Yamalo-Nenets Autonomous Okrug, Krasnoyarsk and Perm Territories, and Moscow. About 40 stores under the Unichel brand also operate in Kazakhstan.

“For the last 10 years we have been steadily expanding the geography of our presence: we have opened 30-40 stores annually,” comments Vladimir Denisenko, director of the Unicel Shoe Company, “we have developed our own standards in trade, stable demand, brand awareness and trust in it. This is serious capital. " According to Denisenko, the choice of the region for the company's retail development is determined by weather conditions: where there are severe and long winters, leather shoes with natural fur are not a luxury, but a climate requirement.

Unichel stores operate in the street retail format. Retail outlets open at the rate of one store for 60-100 thousands of residents. In major cities, there is a brand store in each district. On average, the store’s sales area ranges from 100 to 250 sq. meters. In such "stores near the house" you can find an assortment for the whole family: male and female lines, nurseries, preschool and school, teenage models. Shoes for sports and outdoor recreation. As explained in the company, Unichel “comes into” shopping malls very carefully, due to the high rent, which does not allow keeping prices affordable.

Unichel is one of the largest Russian footwear manufacturers. Three shoe factories located in Chelyabinsk, Zlatoust and Orenburg produce about 3 million pairs of shoes per year.

     The Ural shoe chain "Unichel" has grown to 500 stores, recently the opening of the 500th point of the chain took place in ...

Latest News

Paul Andrew appointed creative director of Sergio Rossi

Paul Andrew has become the new creative director of the Italian luxury footwear brand and will present his first collection for Sergio Rossi in the Fall '25 season. Andrew will oversee all Sergio Rossi shoe lines, including men's...
24.07.2024 93

Vietnam increases exports of leather, shoes and bags

According to the Vietnam Association of Leather, Shoes and Bags (Lefaso), by the end of the year, the volume of exports of leather, shoes and bags from Vietnam could reach $26–$27 billion, writes...
24.07.2024 92

Fashion balance

Successful sales in customer stores of shoes from the CAPRICE SPRING/SUMMER 2024 collection became the key to a successful start of sales of the SPRING/SUMMER collection...
23.07.2024 521

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 517

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 520
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning