500 store Unichel
26.04.2016 7968

500 store Unichel

The Unichel Ural shoe network has grown to 500 stores, the 500 point of the chain has recently opened in Krasnoyarsk.

Network stores are present in 200 cities, they are open in Chelyabinsk, Sverdlovsk, Omsk, Irkutsk, Kurgan, Orenburg regions, in Bashkiria and Tatarstan, in the Khanty-Mansi Autonomous Okrug and the Yamalo-Nenets Autonomous Okrug, Krasnoyarsk and Perm Territories, and Moscow. About 40 stores under the Unichel brand also operate in Kazakhstan.

“For the last 10 years we have been steadily expanding the geography of our presence: we have opened 30-40 stores annually,” comments Vladimir Denisenko, director of the Unicel Shoe Company, “we have developed our own standards in trade, stable demand, brand awareness and trust in it. This is serious capital. " According to Denisenko, the choice of the region for the company's retail development is determined by weather conditions: where there are severe and long winters, leather shoes with natural fur are not a luxury, but a climate requirement.

Unichel stores operate in the street retail format. Retail outlets open at the rate of one store for 60-100 thousands of residents. In major cities, there is a brand store in each district. On average, the store’s sales area ranges from 100 to 250 sq. meters. In such "stores near the house" you can find an assortment for the whole family: male and female lines, nurseries, preschool and school, teenage models. Shoes for sports and outdoor recreation. As explained in the company, Unichel “comes into” shopping malls very carefully, due to the high rent, which does not allow keeping prices affordable.

Unichel is one of the largest Russian footwear manufacturers. Three shoe factories located in Chelyabinsk, Zlatoust and Orenburg produce about 3 million pairs of shoes per year.

     The Ural shoe chain "Unichel" has grown to 500 stores, recently the opening of the 500th point of the chain took place in ...
3.3
5
1
1
Rating

Latest News

Adidas Fined in Turkey for Pigleather Shoes

Adidas has been fined almost 15 euros in Turkey for failing to inform customers that its Samba sneakers contained pigleather on their toes, Fashion…
14.02.2025 355

Giuseppe Zanotti Presents Sandals Collection in Sensual Photoshoot

Italian luxury shoe brand Giuseppe Zanotti, after 30 years of brand development, returns to its roots with the release of elegant, timeless models of women's shoes. The brand's new spring-summer '25 collection includes sandals, open-toe shoes,…
14.02.2025 225

STREETBEAT Releases New Sneakers For Football Fans

The silhouette of the new STREETBEAT Jogo sneakers is inspired by retro boots and the football community. The brand's team rethinks the style of football fans of the 80s and 90s and presents the new product in a photo shoot with brutal guys from a modeling agency…
14.02.2025 249

Italian sneaker brand EXTR4 at EURO Shoes

The new Italian sneaker brand EXTR4, founded by a group of young designers and fashion enthusiasts, is conquering the hearts of Europeans. Buyers in Italy and Central Europe have met the brand's lightweight, comfortable models with great interest. The first collection…
13.02.2025 1444

Men's Pitas moccasins - at the Euro Shoes exhibition in Moscow

The international shoe exhibition Euro Shoes in Moscow presents a wide range of shoes and brands from European countries. The variety of styles presented includes such a popular option for men's shoes as…
13.02.2025 1357
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning