adidas released an all-weather collection for the winter, backing it up with an advertising campaign, the protagonists of which were actress Irina Gorbacheva, journalist and blogger Yuri Dud.
The new collection of footwear for the fall-winter 2020/21 season perfectly protects against wind, rain and cold. Thus, the German sports brand offers to enjoy the benefits of the cold season, without regard to the vagaries of nature. With this idea, adidas also launched an advertising campaign with the slogan “Ready for Winter”, the main characters of which were the popular actress Irina Gorbacheva, journalist and blogger Yuri Dud.
The collection of all-weather footwear includes sports-style dutik boots and high and low insulated sneakers for men and women, developed using the innovative COLD.RDY technology. Shoes complement the collection of shoes and accessories for the winter.
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