Detsky Mir opened its first store in Berdsk
13.10.2017 1852

Detsky Mir opened its first store in Berdsk

The first store of the Detsky Mir retail chain in Berdsk has opened in the Orbita shopping center. The sales area of ​​the supermarket is 900 sq. m

“In recent years, the population of Berdsk continues to grow, while its residents need high-quality children's goods at affordable prices. Thanks to the opening of the Detsky Mir supermarket, Berdans will be able to purchase everything they need for their children in their city without having to travel to nearby Novosibirsk, ”said Nadezhda Kiseleva, head of the Department for External and Internal Communications of Detsky Mir Group of Companies.   

Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of June 30, 2017, the Detsky Mir chain of stores is represented by 488 stores in Russia and Kazakhstan, located in 173 cities of Russia and 8 cities of Kazakhstan, the ELC chain is represented by 40 stores in Russia. The total sales area of ​​the group's stores is 604 thousand square meters.

According to the audited IFRS data, for 2016 the group's revenue amounted to 79,5 billion rubles, adjusted EBITDA amounted to 8,2 billion rubles, and adjusted profit for the year amounted to 3,8 billion rubles.

Shareholders of the Company: PJSC AFK Sistema - 52,10%; Russian-Chinese Investment Fund (RCIF) - 14,03%; other shareholders holding less than 5% of the shares - 33,87%.  



The first store of the Detsky Mir retail chain in Berdsk was opened in the Orbita shopping center. The supermarket's trade area is 900 square meters.
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