The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023, the company plans to open 40 more stores in Russia and the CIS and enter the Kazakhstan market.
The branded retail network "Kotofey" currently consists of 185 stores, 13 of which are own, the rest are developing according to the franchising scheme. The company is betting on the development of the franchise model in the future. Of the 40 new outlets preparing to open this year, only 11 will be their own.
In 2022, the active development of Kotofey retail took place in Siberia, brand stores were opened in Novosibirsk, Irkutsk, Krasnoyarsk and Barnaul. Also, a new retail store "Kotofey" appeared in Chelyabinsk, Saratov. The company is going to open new outlets in Yekaterinburg and in a number of cities in the Moscow region.
Footwear under the trademark "Kotofey" is produced by the Egoryevskaya Shoe Factory near Moscow, whose history began in 1936. Currently, "Kotofey" is one of the most popular brands of children's shoes in Russia. Relatively recently, in addition to related products, small departments of children's clothing under their own brand appeared in Kotofey retail stores.
It is noted that the payback period for the Kotofey brand store is on average about two to three years, while the annual turnover varies from 22 to 28 million rubles, depending on the city.