In December 2017, Obuv Rossii GC became a partner of Sovcombank PJSC and joined the Halva project. During the first test month of the Halva project in the Shoe of Russia stores, more than 200 purchases were made using the Halva card for a total amount of almost 1 million rubles.
Halva card holders have the opportunity to pay for goods presented on the Shoe of Russia network with this card, which is more than 500 stores, with installment payments for a period of 4 months.
“At present, our network offers a wide range of additional and financial services, including installment payment, cash loans, insurance products, etc. For us, this is one of the tools that allows us to build long-term relationships with customers, as well as increase the company's revenue and profits, ”comments Igor Rodyushkin, deputy financial director for retail projects at Obuv Rossii GC. - The Halva project is rapidly gaining popularity and is now working in more than 80 thousand outlets throughout the country. The main goals of our participation in the project are to expand the range of services for our customers, attract new customers and increase the company's retail revenue. ”
“Thanks to cooperation with the Obuv Rossii Group of Companies, installments for purchasing shoes in new stores will be available to customers without any fees, overpayments or paperwork,” says Andrey Spivakov, Managing Director of Sovcombank. - in December on https://halvacard.ru/ more than 200 visits were recorded in the “Shoes” section, so brands such as “Westfalika” and “Pedestrian” have every opportunity to enter the rating of the most popular in the section.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 536 stores (113 operate under a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In accordance with the audited financial results of the Group according to IFRS, in 2016 the revenue amounted to 9,9 billion rubles, net profit - 1,18 billion rubles, EBITDA - 2,54 billion rubles.