In the first half of 2017, sales of clothing made of textile materials and underwear in the stores of Obuv Rossii Group of Companies (Westfalika, Pedestrian, Emilia Estra, Rossita, Lisette) increased by 13% compared to the same period in 2016. For 6 months of 2017, 23 products were sold for 600 million rubles.
“In addition to outerwear, we also began to introduce second-layer clothes from textile materials and underwear into the collections of our stores. In the 1st half of the year we expanded this assortment: we got jumpers, T-shirts, t-shirts, - as well as men's underwear. The entire range of products presented is mainly made from natural fabrics or with the addition of natural fibers. All these factors positively influenced the sales of this product category. - Olga Danilova, the head of the related products department of GC Obuv Rossii, comments. “We also note an increased demand for hosiery - sales growth was 17% compared to the same period last year."
Obuv Rossii will further develop its assortment of clothing made from textile materials and linen. In July of this year, jackets and cardigans will be added to it. Plans for next year to expand the range of men's underwear. In general, more than 4500 SKUs of related products are currently represented in Shoe stores of Russia, sales in this direction by the end of 2016 exceeded 2,2 billion rubles, the share in trade revenue was 27,3%.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas of the Group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-priced segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). also brands of casual-style footwear produced at our own factory in the city of Berdsk, Novosibirsk region (S-TEP, All.go, Pioneer of Arctic Travel). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned a ruBBB credit rating to the Group with a stable outlook. The company's revenue in 2016 according to RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.