The Obuv Rossii group of companies has summed up the work on the Order Issuance Points project for 8 months 2019. During this period, more than 160 thousand parcels of third-party online stores were issued in the group's stores.
Now, the points of delivery of orders in the stores of the Obuv Rossii group of companies serve five operators of the logistics market and Ozon online retailer. At the moment, there are more than 850 points of delivery of orders in the company's stores, most of them are located in the stores of the main retail network of Shoe Russia - Westfalika.
“The success of the project is associated with an increase in the number of partners and the active opening of our stores. The project “Points of delivery of orders” helped to strengthen relations with our partners, customers and attract a new audience. People come to our stores to receive a package and can additionally look at products from the new collection, get acquainted with our assortment, pick up a total look. - comments the head of the financial services group of GC Obuv Rossii Natalya Kulikova. - During the implementation of the project, we noticed an increase in interest in our products, an increase in traffic and an increase in the loyalty of our customers. We plan to further develop the project, attracting new partners and expanding the network of points of delivery of orders. "
Obuv Rossii began implementing the project “Point of Issue Orders” in November 2018, when together with PickPoint, a leading logistics operator in the Russian e-commerce market, it announced the creation of a PVZ network at the federal base of Shoe Russia stores. In February 2019, the Group began to interact with the largest commercial express delivery operator of the Russian Federation, DPD, and in the summer of 2019, the company entered into a partnership agreement with Ozon, an online retailer.
Obuv Rossii GK was founded in 2003, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 887 stores (172 operates under a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard, owns two shoe factories in the Novosibirsk region. In 2018, the group's revenue amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.