Soho
Adidas is interested in Brazil
26.06.2012 2312

Adidas is interested in Brazil

The European Football Championship has entered a decisive phase, and the entire attention of Adidas AG CEO Herbert Heiner has already shifted to the following significant events in the sports world.

“We focused on Brazil,” he told reporters in Warsaw. Next year Brazil will host the Confederations Cup, followed by the 2014 FIFA World Cup, and the 2016 Olympics in Rio de Janeiro.

“There is great potential in Brazil,” said Heiner. The country is home to 195 million people, and they are all "crazy about sports."

“I see incredible growth prospects over the next five years,” he said. Brazil is the largest Adidas market in Latin America, asiareport.ru reports.

The German manufacturer of sports shoes and apparel in Brazil ranks second in revenue after competitor Nike Inc. Heiner did not disclose specific sales figures for the company in Brazil.

This year, Adidas expects a record revenue of € 1,6 billion from football products ($ 2,02 billion).

The European Football Championship has entered a decisive phase, and the entire attention of Adidas AG CEO Herbert Heiner has already shifted to the following significant events in the sports world. "We…
5
1
Rating

Latest News

Dr.Scholl collaborates with denim brand RE/DONE

The Dr.Scholl and RE/DONE collaboration reimagines the acclaimed Dr.Scholl Pescura sandal with wooden soles. The limited capsule collection went on sale in the spring-summer season…
27.03.2023 60

The online trading market in Russia grew by almost 40% in 2022

According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
24.03.2023 244

Wildberries accepted the second phase of the logistics complex in Krasnodar

The Russian online retailer Wildberries is strengthening its own logistics infrastructure in various regions of Russia. In February 2023, the construction of the second stage of the logistics complex in Krasnodar was completed. The total area of ​​the logo center…
24.03.2023 270

Hey Dude aims to increase sales to $1 billion in 2023

Crocs Inc., which completed its acquisition of the Hey Dude brand in February last year, said the shoe brand's 2022 revenue exceeded initial expectations to reach $986,2 million. Crocs CEO Andrew Ries…
24.03.2023 240

Converse collaborates with streetwear brand Stüssy

Until the end of March, the iconic Converse Chuck 70 sneakers will appear in an updated version, thanks to the forthcoming collaboration between Converse and another American streetwear brand.
23.03.2023 337
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning