“We focused on Brazil,” he told reporters in Warsaw. Brazil will host the Confederations Cup next year, then the 2014 World Cup, and the 2016 Olympic Games will be held in Rio de Janeiro.
“Brazil has tremendous potential,” Heiner said. 195 million people live in the country, and all of them are "obsessed with sports."
“I see incredible growth prospects in the next five years,” he said. Brazil is the largest Adidas market in Latin America, asiareport.ru reports.
The German manufacturer of sports shoes and apparel in Brazil ranks second in revenue after competitor Nike Inc. Heiner did not disclose specific sales figures for the company in Brazil.
This year, Adidas expects a record revenue of € 1,6 billion from football products ($ 2,02 billion).