Soho
Adidas is interested in Brazil
26.06.2012 2228

Adidas is interested in Brazil

The European Football Championship has entered a decisive phase, and the entire attention of Adidas AG CEO Herbert Heiner has already shifted to the following significant events in the sports world.

“We focused on Brazil,” he told reporters in Warsaw. Next year Brazil will host the Confederations Cup, followed by the 2014 FIFA World Cup, and the 2016 Olympics in Rio de Janeiro.

“There is great potential in Brazil,” said Heiner. The country is home to 195 million people, and they are all "crazy about sports."

“I see incredible growth prospects over the next five years,” he said. Brazil is the largest Adidas market in Latin America, asiareport.ru reports.

The German manufacturer of sports shoes and apparel in Brazil ranks second in revenue after competitor Nike Inc. Heiner did not disclose specific sales figures for the company in Brazil.

This year, Adidas expects a record revenue of € 1,6 billion from football products ($ 2,02 billion).

The European Football Championship has entered a decisive phase, and the entire attention of Adidas AG CEO Herbert Heiner has already shifted to the following significant events in the sports world. "We…
5
1
Rating

Latest News

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 152

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 158

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 257

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 293

The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition

From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their…
30.11.2022 370
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning