Rieker
Adidas Originals summarizes “Odes to the City”
21.10.2014 6899

Adidas Originals summarizes “Odes to the City”

Adidas Originals has completed the large-scale Ode to the City project, in which 45 city heroes from Moscow and St. Petersburg took part. Each participant embodied in the author's design of adidas Originals ZX Flux sneakers his attitude to one of the two largest Russian megacities. The main prize of the design competition was the release of a limited edition ZX Flux for two winners.

Unusual art objects have appeared in the central districts of the two capitals since the beginning of September. Moscow was represented in the project by musicians Noize MC, Dolphin and ST, Therr Maitz and On-The-Go groups, Apostol General Director Tina Kandelaki, Olympic medalists Alena Zavarzina and Vic Wilde, tennis player Maria Kirilenko, sports commentator Dmitry Guberniev, Head of the Department culture of Moscow Sergey Kapkov, Gorky Park and MUZEON Park of Arts, British Higher School of Design and Moscow Coding School, city Internet newspaper The Village and Tsvetnoy department store, Moscow Museum of Modern Art and Gogol Center, Kamchatka bar, LavkaLavka farmer's cooperative and Lambada Market fair, bloggers Maga MGD and Natalya Turovnikova, founder of the Street Kit gallery Sabina Chagina, Absurd Skateboarding, Brandshop and Fott, Chop-Chop hairdresser, and also the agencies Ketchum Maslov, Louder and TBWA. In the northern capital, the design of giant sneakers was created by the ballerina Diana Vishneva, TV and radio host Ksenia Sobchak, Boris Eifman theater, basketball player Andrey Kirilenko, the Schastye family of restaurants, MINT and Code 7 stores, Aurora Fashion Week, AVG promo group, club House of Life "and the Bad Balance group. All participants demonstrated their individuality and showed creativity: the design of each sneaker was inspired by the feelings, memories, emotions and impressions of the authors of their favorite city.

In an online poll for the best ZX Flux shoe design, winners were determined in each city. The SEREBRO group won by a wide margin in Moscow, with 22 votes, and in St. Petersburg, the Anteater streetwear brand with 865 votes.

The limited edition ZX Flux sneaker with a design from SEREBRO and Anteater will appear in adidas Originals stores in 2015 in a limited edition. The ZX Flux, which has already won fans around the world, catches the eye and sets the direction for trends. Thanks to its laconic design and modern seamless technology, it opens up unlimited possibilities and is the ideal canvas for the realization of the most daring ideas. Thus, brand lovers and fans of the project participants made their choice which ZX Flux they will wear next season.

Adidas Originals completed the large-scale project “Ode to the City”, in which 45 city heroes of Moscow and St. Petersburg took part.
5
1
Rating

Latest News

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 46

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 60

The only exhibition of European footwear brands in Russia EURO SHOES premiere collection opened in Moscow today

Moscow, March 1, 2021. The largest international exhibition of footwear, bags and accessories in the total look format has started in the capital's event hall MAIN STAGE. Manufacturers from Germany, Italy, Spain, Turkey and other European countries represent ...
01.03.2021 259

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 115

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 135
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning