Adidas launches a project that involves a new design flagships. Shops will be stylized as real sports stadiums. The goal is to increase sales in emerging markets.
As part of this initiative, the largest flagship in Beijing has already been launched. The 2014 year is scheduled to open another 24 outlets designed in accordance with the new concept, including in Russia.
Entrance to the shops will resemble a tunnel. Instead of music, shoppers are surrounded by recorded cries of fans. Fitting rooms will look like sports locker rooms. In the center of the hall there are touch panels that will help you find the right product.
Note that by 2015, Adidas plans to increase the number of its points of sale from 2700 to 2800.