Rieker
Adidas will turn garbage from the ocean into fabric
23.04.2015 5029

Adidas will turn garbage from the ocean into fabric

Adidas has announced a partnership with Parley for the Oceans, a project designed to draw attention to ocean pollution. Starting next year, they will work to create fibers from recycled waste that have been dumped into the ocean.

The resulting innovative materials will be used for the production of clothing and, possibly, shoe blanks. In addition, adidas announced that they plan to gradually abandon the use of plastic bags in their stores.

Adidas Group Executive Board Member Erik Liedtke said: "Conserving the oceans is something that is close to the heart of many employees at the Adidas Group. Through our partnership with Parley for the Oceans, we are contributing to a significant sustainable cause."

We add that this is not the first experience of such cooperation for Parley for the Oceans: last year the Dutch retailer G-Star Raw worked with the creators of the project. The result of their joint work was the denim line, the things of which were made of plastic waste.

Adidas has announced a partnership with Parley for the Oceans, a project designed to draw attention to ocean pollution. Starting next year, they will work on creating fibers ...
5
1
Rating

Latest News

Lacoste has released a retro model of the T-Point sneakers

For the new T-Point urban sneaker, Lacoste's designers were inspired by the Tennis '91 sports shoe, which first appeared in the French brand's collection in 1991 ...
09.05.2021 92

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 409

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 375

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 510

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 464
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning