The iconic Adidas Stan Smith has celebrated its fiftieth anniversary. In honor of this event, the company opened a pop-up store in London in the form of a box for the legendary tennis player's sneakers. The store was surprised not only by the external design, but also by the internal design - the buyers were given the opportunity to get acquainted with the current technologies.
Inside the store are 3D printers 3D Systems Cube. With the help of them, customers could print their own lace accessories. Customers were also offered to try the Stan Yourself application, which allows you to replace Stan Smith’s photo and signature with your own.
The jubilee pop-up store operated in London from 16 to 19 January. To date, Adidas has sold over 40 million pairs of Stan Smith sneakers, the most popular shoe in the company's history.