Adidas will become a fast fashion brand
18.05.2015 4672

Adidas will become a fast fashion brand

Adidas, following the largest fashion retailers, is switching to the fast fashion concept.

The retailer will be one of the first sports manufacturers to choose this business model. Adidas plans to start a quick reaction to the market with its youth brand NEO: its sales in 2015 are planned at $ 1 billion. The brand is already receiving new models within 45 days from the start of development, for this Adidas has accelerated production processes in Asian factories. Well-selling models can be delivered to stores in literally weeks.

“In our industry, nobody is fast, so we have a great opportunity to gain a competitive edge,” Adidas Global Operations Chief Glenn Bennett told Reuters.

By 2020, the company intends to increase the share of fast fashion in operating profit to 10%. At the moment, the pioneers of this model, H&M, have this figure of about 17%.

The concept of "fast fashion" involves changing the assortment of stores several times a season by copying expensive models. The costs of changing the assortment quickly are covered by the high volume of sales. Zara was the first to use such a business model.

Adidas, following the largest fashion retailers, is switching to the fast fashion concept.

Latest News

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 26

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 276

Thomas Munz will add clothes to the assortment

The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
07.12.2022 278

H&M closed all stores in Russia

The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
06.12.2022 325

Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years

The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
06.12.2022 320
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning