German sportswear manufacturer Adidas is the only fashion brand to make it to the Top 10 of the world's greenest brands in the latest Interbrand ranking. Each year, the company analyzes and reviews how environmental labels are complying with and what customers think of it. Based on the results, a list of the best around the world is compiled.
Adidas first entered the Top 10 and immediately appeared on the 8 line. It is interesting that Greenpeace activists only recently found dangerous substances in the brand’s products, after which protests took place, including in St. Petersburg. As a result, the company surrendered promised to abandon toxins in clothing.
The Top 50 of the Interbrand ranking also includes Nike, Zara and H&M, which at various times also fell into the "black list" of environmentalists.