As part of the Samba collection, Adidas has introduced one new model in each of its four areas: Adizero ™ F50, Predator®, Nitrocharge ™ and 11Pro.
The Nitrocharge ™ boot is finished in lemon green. Highly resilient Energysling ™ material was used to support the forefoot during sudden lateral movements for precise turns, and springy Energypulse ™ technology for energetic take-offs.
The Adizero ™ F50 is available in a rich sky blue. Featuring new Speedtraxion cleat technology for maximum acceleration and precise changes in direction, along with lightweight Speedfoil material, the boot provides a comfortable fit with a firm heel.
The hot pink Samba Predator® Lethal Zones are effective with five zones that incorporate technologies that provide ball control, touch, precision and power.
Samba 11Pro have a rich purple color. The model has a new outsole that allows better pressure distribution, and an optimized spike arrangement for maximum traction and acceleration.
With the Samba Collection, Adidas celebrates the start of the All in or Nothing campaign ahead of the 2014 FIFA World Cup Brazil ™. Leo Messi, Oscar, Dani Alves, and Mesut Ozil will take part in the advertising campaign.
“The Samba collection was inspired by Brazil. Vibrant, energetic and distinctive packaging design brings to mind this country from the beaches of Bahia to the carnival in Rio! Our models will come in colors that no football boot has ever seen before, ”says Antoine Hadjimanolis, Senior Category Manager, Adidas Football.
Adidas presents the Samba collection along with a video about key players who will wear new boots. The 90-second video includes the new Bota music track by Buraka Som Sistema and Brazilian MC Karol Conka.
On sale, boots appeared in mid-November in Adidas' own stores and in specialized stores around the world.