Adidas Launches Italian Style Collection
22.09.2014 6362

Adidas Launches Italian Style Collection

During the Milan Fashion Week, Adidas Originals and Italia Independent presented the first results of their partnership - the capsule collection of shoes and accessories Adidas Originals for Italia Independent. It combines the legacy and technology of the legendary sports brand with the creativity of a young brand founded by Lapo Elkann and Andrea Tessitore.

“This collection is only the first fruit of our union, and many others will follow,” said Lappo Elkan. “The strength of this partnership lies in true teamwork. We are working together to combine tradition and innovation. "

The core of the joint collection is the ZX Flux sneakers. The new model Adidas Originals will be presented in six bright colors. “Our brand continues to represent collaborations with key players in the fashion market,” said Stephen Pierpoint, brand director of Adidas South Europe. “We are proud to partner with Italia Independent, as it marks the union of our sport universe with Italian style.”

During the Milan Fashion Week, Adidas Originals and Italia Independent presented the first results of their partnership - the capsule collection of shoes and accessories Adidas Originals for Italia ...
5
1
Rating

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 131

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 179

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 414

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 478

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 527
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning