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Adidas Launches Italian Style Collection
22.09.2014 5580

Adidas Launches Italian Style Collection

During the Milan Fashion Week, Adidas Originals and Italia Independent presented the first results of their partnership - the capsule collection of shoes and accessories Adidas Originals for Italia Independent. It combines the legacy and technology of the legendary sports brand with the creativity of a young brand founded by Lapo Elkann and Andrea Tessitore.

“This collection is only the first fruit of our union, and many others will follow,” said Lappo Elkan. “The strength of this partnership lies in true teamwork. We are working together to combine tradition and innovation. "

The core of the joint collection is the ZX Flux sneakers. The new model Adidas Originals will be presented in six bright colors. “Our brand continues to represent collaborations with key players in the fashion market,” said Stephen Pierpoint, brand director of Adidas South Europe. “We are proud to partner with Italia Independent, as it marks the union of our sport universe with Italian style.”

During the Milan Fashion Week, Adidas Originals and Italia Independent presented the first results of their partnership - the capsule collection of shoes and accessories Adidas Originals for Italia ...
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