Adidas will close 200 own stores in Russia
20.07.2015 5695

Adidas will close 200 own stores in Russia

German sportswear and footwear manufacturer Adidas will close 2015 of its own stores in Russia in 200. The official reason for adjusting development plans on the Russian market is the devaluation of the ruble. The company estimates the negative effect of this phenomenon at € 550 million. In the fourth quarter of 2014 alone, the net loss of Adidas amounted to € 140 million. To minimize losses, the company first raised prices by 10-15%, and is now going to close insufficiently efficient stores. At the same time, Adidas does not refuse to open new outlets, leaving the previous forecast of 100 stores for 2015.

As a reminder, the leader of the sportswear and footwear market in Russia began to revise its development strategy back in August 2014. Then the company announced that it was cutting plans to open new stores in our country by half - from 150 to 80.

The German manufacturer of sportswear and shoes Adidas will close its own stores in Russia in 2015 in 200. The official reason for adjusting development plans in the Russian market is devaluation ...

Latest News

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 40

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 42

Salvatore Ferragamo showed a "Positive Future" in the fall-winter 2021 season

The new Salvatore Ferragamo collection, shown as part of Milan Fashion Week on Saturday, February 27th, presents the house's creative director Paul Andrew's original take on fashion today. Collection inspiration ...
01.03.2021 44

OR GROUP: In January, Westfalika's online sales reached 62 million rubles.

OR GROUP reports that in January 2021, the share of online sales in the revenue of the marketplace created on the basis of the Westfalika retail network increased by 23,4%. Online sales reached RUB 62 million. The assortment of the trading platform (retail chain and ...
26.02.2021 217

Brunello Cucinelli has diluted a cozy boho style with outdoor shoes

In the new women's collection of the Italian luxury brand Brunello Cucinelli, which was presented online at Milan Fashion Week on February 24, multi-layered cozy garments made of knitwear, cashmere, mohair and silk are unexpectedly combined with ...
26.02.2021 259
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning