Rieker
Adidas Group optimizes distribution network
10.11.2015 5711

Adidas Group optimizes distribution network

Over the 9 months of this year, the German Adidas Group, which specializes in sports shoes, clothing and equipment, closed 179 stores in Russia, and opened 29 new stores in key regions of the company, Moscow and St. Petersburg. 

Now there are about 1000 stores in Russia. In total, during 2015, the company will close 290 outlets around the world, including 200 stores in Russia, but about 100 new retail outlets will open. According to the report of the Adidas Group for January-September 2015, only 330 stores will close, mainly in Russia, 272 of them have already ceased to work worldwide, that is, more than planned. 

Optimization of the Russian brand network allowed the group to reduce operating costs in this market by 31%. In the long term, business in Russia is planned to continue. The indicators of the Adidas Group are generally in line with the general negative trend in the market, especially in the middle price segment, to which the group's products belong.

Over the 9 months of this year, the German Adidas Group, specializing in the production of sports shoes, clothing and equipment, closed 179 stores in Russia, and in the key regions for the company - Moscow and ...
5
1
Rating

Latest News

ECCO BIOM grabs attention again

Danish footwear brand ECCO presents the summer collection of innovative ECCO BIOM 2.0 sneakers, inspired by the triathlon boom, but attractive not only for enthusiasts ...
20.06.2021 81

Missoni Launches First Recycled Sneakers

Missoni has teamed up with Milan-based startup ACBC (Anything Can Be Changed), which specializes in sustainable footwear, to launch its own sneaker collection with a spirit of sustainable production, ...
18.06.2021 198

Balmain creates an online sneaker platform

The French luxury brand Balmain has introduced a section dedicated to sneakers and music on its website. The venue features all the futuristic sneaker models from the Balmain collection. Including the well-known sneaker model ...
18.06.2021 185

Gucci launches three sneakers with innovative Demetra material

The luxury brand Gucci has launched three new models to present an innovative, in-house designed material that is free from animal products ...
18.06.2021 275

Super-model Irina Shayk and footwear brand Tamara Mellon have released the second model of the collaboration

The second model of the joint capsule collection of Irina Shayk and the Tamara Melon shoe brand has been released - high-heeled sandals designed for walking. Sun Valley sandals are set on a sole that guarantees excellent traction on ...
17.06.2021 270
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning