Mood color is black. adidas and Pharrell Williams have launched a new collection of clothing and footwear in monochrome black.
“At the heart of Triple Black is the idea that clothing and footwear should be functional above all else. Our goal is to create a unique story. To do this, we have removed everything that is unnecessary, so that every detail is visible, ”says Farrell.
The collection includes black monochrome silhouettes familiar from past collaborations between adidas and Pharrell Williams: PW Tennis HU, PW Solar HU, PW Superstar, Sobakov 2.0, and PW BOOST Slides.
Six iconic adidas Originals silhouettes have also been reimagined: Stan Smith, Superstar, Continental 80, Samba, NMD_R1 and ZX 2K BOOST. All models are black. And an important design element was the co-branding of the partnership, a landmark for both brands, which is present in the design of all the items presented.
In addition to footwear, the collection includes hoodies, shorts, joggers, T-shirts and sweatshirts from the PW Premium Basics line.
Triple Black also introduces a fresh take on adidas Originals Beckenbauer tracksuit designs. The line of sports shoes includes the PW ULTRABOOST 20, PW ULTRABOOST DNA and PW Climacool Vento models.
The Triple Black collection has been presented since December 12 in the adidas online store, in the adidas Originals flagship store on Kuznetsky Most, in the brand's brand retail in Tsvetnoy department store, Aviapark shopping center, in the adidas Krasnaya Presnya store and in the Galereya shopping center in St. Petersburg.