Adidas launched a project called the Adidas Design Academy, which includes a two-year training program in the design of clothing and shoes, as well as a graphic design course. Thus, the management intends to recruit a group of young talents who will continue to develop the brand. Any person from anywhere in the world and with any citizenship can take part in the competition. However, the applicant must be an exclusively creative person and have at least two years of professional experience. Testing will take place in April at the company’s headquarters in Germany, after which senior brand designers will select the best competitors for their further training. The educational program itself will begin from June 1 to 2016.