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Adidas plans to open 1000 stores in China
11.04.2019 1055

Adidas plans to open 1000 stores in China

The German sports brand is actively investing in China, where its sales growth is three times higher than in the rest of the world. This year, Adidas plans to open 1000 stores in China and expand the online trading of its goods, writes Worldfootwear.com.

The goal of the sports giant is to double its market presence and go out with its products to 2400 cities in China. To achieve this goal, the Internet will become an important channel, where Adidas is growing rapidly. In 2018, brand sales in China grew by 50%, while the growth of online brand sales worldwide amounted to 36%. Last year, Adidas total sales in China (including mainland China, Hong Kong and Taiwan) increased by 23%, while the brand’s overall sales growth was 8%.

Adidas CEO Kasper Rørsted recognized the huge potential for Adidas to grow in China. “China and North America account for half of the global sportswear market, and winning the largest share of the pie in both markets is a top priority for a company that plans to create products for millennials by working with local celebrities,” commented Roersted.

“Nearly nine out of ten consumers seek information on new products online before they can be bought, realizing that the company invests heavily in linking traditional retail with online sales,” says Adinas Asia Pacific Development Manager Colin Kerry (Colin Currie).

The German sports brand is actively investing in China, where its sales growth is three times higher than in the rest of the world. This year, Adidas plans to open 1000 stores in China and expand ...
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