Rieker
Adidas develops eco-friendly material
01.10.2015 3013

Adidas develops eco-friendly material

Adidas AG, a leading manufacturer of sports products, is launching a three-year research program to develop supermaterials that can be recycled several times. Participation in the so-called "circular economy" for the company began with the intention to sew sportswear and shoes from the debris lifted from the ocean floor as part of the Parley for the Oceans project.

Under the "circular economy" refers to the production model in which the use of raw materials is reduced, and waste is reduced to zero. A new program called Sport Infinity will be funded by the European Union and will allow waste-free processing of any sports shoes and surplus goods from other industries to use the resulting material in the production of sports goods, while saving energy and primary material.

Leading sportswear manufacturer Adidas AG is launching a three-year research program to develop a super-material that can be recycled multiple times ...
5
1
Rating

Latest News

MICAM will take place in its usual format in September

After the Italian government announced the easing of quarantine restrictions and gave the go-ahead to hold exhibitions in the traditional format, the organizers of the leading European international shoe exhibition MICAM decided on the dates of the ...
18.05.2021 101

Crocs wore tropical print clogs and unveiled new sandals

The American brand of clogs Crocs has charged this summer with a positive, presenting in the spring-summer'21 collection a bright and cheerful selection of classic "Crocs" in tropical colors, and also reminded that in addition to clogs, its assortment includes various ...
18.05.2021 97

Salvatore Ferragamo launches a campaign in support of the Tuscan Wildflowers collection

Clothes, shoes and accessories from the Salvatore Ferragamo Pre-Fall 2021 Tuscan Wildflowers collection are adorned with floral prints that celebrate the serene beauty of poppies, daisies and sunflowers. To promote a limited collection that ...
17.05.2021 85

New Detmir stores opened in Belarus

Detsky Mir Group has opened two new stores in the Republic of Belarus. New stores of the Detmir chain were opened in Minsk and Gomel.
17.05.2021 167

New adidas + YEEZY silhouette arrives - YZY QNTM Flash Orange

The iconic adidas + YEEZY sneaker will hit the stores on May 22nd. The novelty is presented in a warm melange color with a predominance of red, which is complemented by monochrome black, gray and ...
17.05.2021 221
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning