In 2017, Adidas produced 1 million pairs of recycled plastic shoes caught in the ocean. In 2018, the production figure amounted to 5 million. This year, the German manufacturer sets an even higher bar - the production of 11 million pairs of sneakers.
Thus, the company offers consumers not just goods, but also participation in the program for the conservation of the oceans, said Eric Lidke, member of the Adidas board during his recent speech.
Adidas has developed several sneaker models that use recycled ocean plastic. Among them Ultra Boost, NMD_CS1, Deerupt Runner and a pair of tennis shoes (Solecourt Boost and Adizero Ubersonic 3), these models can be found in the official online store of the brand.
The Adidas environmental program is not limited to recycled ocean plastic running shoes. In December, the company signed the Climate Protection Charter for the Fashion Industry at an environmental conference in Katowice, Poland. According to the document, Adidas together with other 40 companies agreed to solve the problem of environmental impact from the fashion industry. In particular, the parties to the agreement agreed to reduce greenhouse gas emissions by 2030 by 30%.
The German sports brand also announced that by the 2024 year it will use only recycled polyester in its products wherever possible. He also noted that since 2016, he has not used plastic bags in his stores.