The flagship Adidas on the Champs Elysees in Paris unveiled a new design developed by the HomeCourt brand, which is already in use at the brand’s stores in Beijing, Madrid, Berlin and London.
The new design was inspired by the sports heritage of Adidas. The store, with a total area of 2 260 m², has become the largest brand store in Europe. The design of the boutique is made in an industrial style and resembles the atmosphere in stadiums: concrete floors, rough walls, noticeable pipes on the ceiling.
The new flagship features all Adidas product lines. Also, visitors will have access to the interactive Shoebase bar, which will feature tactile screens that allow you to watch 3D shoe presentations and a detailed description of the product. The Mi Adidas service will continue to work to develop an individual shoe design.