On April 21-23, a large-scale event of the fashion industry, Fashion Tech Week, will be held at the AFIMALL City shopping center. Previously, this initiative was implemented in the world capital of fashion - Paris. Starting this year, thanks to the joint efforts of the international innovation hub NUMA, Faberlic and the international fashion competition FollowTheFabrika, the established format will also be available to the Russian public.
As stated in the press release of the organizers of the event, for three days the venue of the shopping and entertainment complex AFIMALL City will turn into a single innovative networking platform where designers and marketers, bloggers and journalists, startups and the best fashion business practices will meet to exchange ideas and experience and discuss the main trends of a fundamentally new Fashion Tech industry for the Russian market.
On the first day, the industry forum "Modern trends in the fashion-tech industry" will be held, where market experts will talk about modeling in VR / AR, IoT, E-Commerce and fashion-retail, innovative materials in the world of fashion, 3D modeling and prototyping, innovative methods of printing, the new era of Eco Fashion, as well as new business models and promotion methods in the field of fashion-retail.
Fashion Tech Week is held in collaboration with the FollowTheFabrika international fashion project and on the day of the grand opening, the organizers are preparing a spectacular show: in front of the public, the sixth stage of the first round of the global competition will be held, in which Russian designers will show their collections.
During the three days of the event, an interactive exhibition of advanced fashion-tech projects will be held especially for Fashion Tech Week guests, where the current developments of successful industry representatives will be clearly demonstrated. Visitors to the exhibition will be able to get acquainted with these projects and try out the fashion products of the future. Also on the site will be an exhibition of young Russian clothing designers from HighHatMarket.
Participation in Fashion Tech Week is free. Limited number of seats. Registration on the official website of the event: fashiontechweek.ru
AFIMALL City - The largest shopping and entertainment complex in the center of Moscow. The complex includes 6 ground floors, as well as 3 level underground parking. Shopping galleries accommodate about 400 stores, the food court area - near 50 restaurants and cafes. Shopping traffic today is about 85 thousand people a day.