AFOUR created a collaboration with artist Sasha SWAMP and St. Friday Socks Sneakers AFOUR x SWAMP x St. Friday socks
30.05.2018 3535

AFOUR created a collaboration with artist Sasha SWAMP and St. Friday Socks

AFOUR, a handmade shoe brand hailing from St. Petersburg, has released a concept collaboration with artist Sasha SWAMP and sock brand St. Friday Socks.

The collaboration resulted in an updated model of the AFOUR Shadow sneakers.


The participants in the collaboration approached the matter with all seriousness. They dedicated a new model to a project from the world of aviation Sierra Sam, created in the 1949 year a dummy for testing aircraft catapults.

“The repeated destruction of Sierra Sam has saved more than one life. It was he who became the prototype of automobile crash test dummies, whose tests have saved and continue to save millions of lives every day, ”the AFOUR press release said.

The words “Creation for Destruction” and “Destruction for Creation” became the slogan of the collaboration (English: “Create to destroy” and “Destroy to create”). These phrases in English are present in the form of prints on stickers attached to the language of the shoe.


The orange color in the design of the upper sneakers made of genuine leather was not chosen by chance. According to the authors of the project, this color is better displayed on images of high-speed cameras and does not create glare. In addition, the body of the sneaker is dotted with black and yellow markers. Such markers on the car body allow you to see the degree of deformation of the body panels relative to each other after impact.

Also, there are reflective elements in the sneakers.


On the heel is the birthday crash test of the Sierra Sam mannequin. St.Friday Socks designers created socks to match sneakers, where the inner black and yellow mark located directly on the ankle, one of the most sensitive points of the foot, finally collects the image of the concept.

Presentation of the result of the collaboration will be held on June 9 at the Royal Auto Show in St. Petersburg, which will be held at the Expoforum Exhibition Center.

In the online store of the AFOUR brand, AFOUR x SWAMP x St. sneakers Friday Socks will appear on June 13. The first ten online buyers of sneakers will receive a gift in the form of a crash test dummy figurine autographed by Sasha Swamp. To all pairs there is a set of stickers with black and yellow marks, with which any item can be turned into a crash test dummy.

The St. Petersburg brand of handmade sneakers AFOUR has released a conceptual collaboration with the artist Sasha SWAMP and the sock brand St.Friday ...
3.48
5
1
3
Rating

Latest News

Shoe factories continue to shrink in Italy

The crisis has put 4000 jobs at risk in the Italian province of Veneto. Businesses and unions are sounding the alarm, and local companies are being forced to use social protection systems to avoid layoffs and closures, writes La…
22.05.2025 141

Geox Group sales down 2,4%

The Italian Geox Group presented its results for the first quarter of 2025, consolidated sales for the first three months of 2025 amounted to 189 million euros, which is 2,4% less than in the same period a year earlier, writes…
22.05.2025 126

Jimmy Choo Launches Archival Collection

Jimmy Choo continues to exploit the fashionable flair it earned when it first appeared in the cult American TV series Sex In the City. The brand has decided to release an archive collection, including…
21.05.2025 296

In France, more than 3000 stores in the fashion segment have closed in five years

Since the pandemic began in 2020, the fashion sector in France has seen around sixty bankruptcies. And since the beginning of this year, at least six fashion retail chains have been affected by legal proceedings, including Jennyfer, Café Coton and Kaporal, - reports…
20.05.2025 497

Pierpaolo Piccioli is the new creative director of Balenciaga

Italian designer Pierpaolo Piccioli, 57, has been appointed creative director of the Balenciaga fashion house. He replaces Demna Gvasalia, who moved to Gucci two months ago…
20.05.2025 454
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning