AKIT: Annual growth in online sales in Russia amounted to 28%
12.02.2024 621

AKIT: Annual growth in online sales in Russia amounted to 28%

According to AKIT (Association of Internet Trade Companies), in 2023 the volume of online commerce in Russia amounted to about 6,4 trillion rubles, annual growth reached 28%. The majority of online sales volume comes from the domestic market. The share of cross-border trade sales was only 3,1%, writes new-retail.ru

Online sales will account for about 2023% of total retail sales in the country in 13,8. A year earlier, this figure was 11,6%.

More than half (52%) of all sales on the Internet are provided by 10 regions of the country; the top 10 today includes Moscow, its share is still the highest - 17,7%, Moscow region - 9,2%, St. Petersburg - 6,1 .5,3%, Krasnodar region - 3%, Rostov region - 2,6%, Sverdlovsk region - 2,2%, Nizhny Novgorod region 2%, Samara region - 1,9%, Republic of Tatarstan and Krasnoyarsk region - 1,8% and XNUMX% respectively.

The top 5 most popular products on the Internet remained the same. The largest number of purchases in terms of volume are digital and household appliances - 18%, furniture and household goods - 15,4%, clothing and footwear - 14,6%, food - 11%, as well as beauty and health products - 8,1. XNUMX%.


According to AKIT (Association of Internet Trade Companies), in 2023 the volume of online commerce in Russia amounted to about 6,4 trillion rubles, annual growth reached 28%. Most of the volume...
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