GC "Detsky Mir" holds a charity event "Participate!". Under the terms of the action, which will last a month in the stores of the network, anyone can transfer products to needy children for outdoor activities in the summer and sports. To do this, special playpens will be placed in network stores next to the cash desk area.
Gifts for Children's Day will be given to children in need from more than 450 social institutions in Russia and Kazakhstan, large families, and children with disabilities.
Detsky Mir Group of Companies is a Russian children's goods operator, combining national retail chains of Detsky Mir stores and ELC - Center for Early Development. The Detsky Mir chain of stores consists of 386 format super- and hypermarkets in 149 cities of Russia and Kazakhstan, and the ELC retail chain includes 44 stores. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles.